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Exploring the Differences Between Network and Traditional Marketing

Network marketing is the distribution of products directly to the customers along by recruiting other representatives. They rely on word of mouth and personal networks to reach out potential customers. The main focus of network marketing is for building long lasting relationships. <br><br>Traditional marketing employs TVs, radio, online advertising etc. Their main goal is to increase brand visibility by reaching a large volume of people. This type of approach is impersonal, data driven and scalable.

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Exploring the Differences Between Network and Traditional Marketing

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  1. Understanding Network Marketing Versus Traditional Marketing Methods Epixel MLM Software www.epixelmlmsoftware.com

  2. WHAT IS NETWORK MARKETING? WHAT IS NETWORK MARKETING? ❖ Network marketing is the distribution of products and services to customers along with recruiting other sales representatives. ❖ The distributors can receive a commission based on the sales they make and for their downlines sales.

  3. WHAT IS TRADITIONAL MARKETING? WHAT IS TRADITIONAL MARKETING? ❖ This type of marketing targets mass audiences through indirect advertising. ❖ It is delivered through organizational hierarchies and salaried teams.

  4. ORGANIZATIONAL STRUCTURE AND OUTREACH

  5. Network Marketing Traditional Marketing Leverages personal networks and word-of- mouth Uses mass media (TV, radio, print, digital) Starts with family, friends, and expands via referrals Broad target market from the start Focus on personal, trust-based relationships Impersonal, often automated or data-driven Grows organically through relationships and recruitment Highly scalable using paid media and large campaigns Build meaningful customer connections and loyalty Maximize reach and brand visibility

  6. EARNING FRAMEWORK AND POTENTIAL REWARDS

  7. Network Marketing Traditional Marketing Income based on personal and team sales performance Fixed salary with occasional performance- based bonuses High, with opportunities for residual income through downline activity Predictable income, with limited upside without promotions Includes bonuses, commissions, and rank- based rewards May include bonuses, promotions, and standard employee benefits Rapid for top performers; depends on recruitment and team growth Gradual, based on experience, performance reviews, and organizational needs Higher earning potential with higher income fluctuation and risk More financial stability, but slower financial and career growth

  8. PRODUCT DISTRIBUTION

  9. Network Marketing Traditional Marketing Retail stores, e-commerce platforms, and other mass-market outlets Direct sales by independent distributors Transactional and impersonal, often without direct brand interaction Personalized and relationship-driven Interactive and consultative, guided by personal trust Convenience-focused, self-directed browsing and comparison Driven by trust and relationships with the distributor Influenced by price, features, advertising, and brand reputation

  10. CUSTOMER ENGAGEMENT

  11. Network Marketing Traditional Marketing Two-way interaction with personalized follow- ups One-way communication through mass media Built on trust, ongoing support, and individualized attention Primarily transactional with limited direct engagement Understanding customer needs to foster long- term loyalty Capturing attention to drive immediate purchases Regular check-ins, upselling, and relationship maintenance Rare or non existent follow-up once the transaction is complete

  12. RISKS AND INVESTMENTS

  13. Network Marketing Traditional Marketing Low startup cost; usually includes a starter kit and basic product inventory High initial costs for branding, advertising, training, and market research Minimal infrastructure needed; individual- based effort Requires significant capital for large-scale campaigns and skilled professionals Income is uncertain; failure to recruit or sell may lead to sunk costs Risk of major financial loss if campaigns underperform or fail to generate ROI Variable and dependent on personal/network performance More predictable in structured environments but still not guaranteed

  14. TECHNOLOGY UTILIZATION

  15. Network Marketing Traditional Marketing Building personal relationships Reaching a broad audience Used for training and mentoring distributors Not typically used for internal training Leverages social media, MLM software, and analytics tools Uses advertising channels like TV, radio, and print Focuses on customer satisfaction and personalized interactions Focuses on brand visibility and broad promotional campaigns Measures reach, impressions, and campaign impact Measures customer loyalty and satisfaction

  16. READ MORE: www.epixelmlmsoftware.com/blog/network-marketing-vs-traditional- marketing

  17. THANK YOU Epixel MLM Software www.epixelmlmsoftware.com

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