Shopify SEO

1. Tips To Convert Website Visitors into Buyers Having a great website which is filling up and running, well-optimized and has good quality content means you’re on the right track but all this will get your website a bunch of traffic. But if having a huge traffic inflow doesn’t translate into higher sales than it's no good in terms of revenues. Your website won’t make money with traffic, it will make money when the incoming traffic actually ends up buying the product or service offered. If your website is facing the same trouble then you must take steps to combat the situation now. It all starts with shopify SEO content, which makes the customers click your website as their search matches with your content. The journey of converting visitors into buyers comes down to how effective and fulfilling your funnel process is. Prospects that have landed on your page will only convert to a buyer when they trust you and your brand. But how will they trust you or feel secure to put out their personal information out there and buy your product? What will make them believe that your website is legitimate and not a scam. In this article, I will tell you 7 such strategies that will surely increase your conversion rate, turn your first-time buyers into long-term customers and help create a strong relationship with them. Attain ecommerce services that will help you with search engine marketing like SEO and pay per click advertising like Google AdWords to obtain steady traffic. 1.Be Clear about your Website Strategy When your website ranking is good on the search engines, you’ll receive a steady inflow of traffic. You should know what your website is offering to the traffic coming in, have 2 or 3 strategies like providing information, promoting the brand and lead generation but don’t set out to do everything at once from your website, it can confuse the potential buyers. If you know exactly what you’re offering, be sure that your customers will also know the same and understand the message that you’re trying to give out. If they are unclear or confused then they’ll not convert to buyers. The best way to give out a clear message is by creating a landing page that is different from the main home page. The customers will land on this page when they come from Google AdWords or pay per click ads and this page will have everything laid out for them. 2.Give Coupon Codes How would you feel when you open up a website the first thing you see is a Welcome banner that offers you a discount coupon code on your first timer order? I think it’s a great move to hook in the visitor who now knows that he/she can get a discount on their first purchase. Often websites do an exchange offer by giving the discount code by just entering your email address which has great benefits we will discuss in the next point. Entry overlays are very successful in ecommerce as it paints a nice image of the website, incentivizes the visitors and gives them that little push to step over the line to become a buyer. 3.Build an Email List

2. As I mentioned in the last point, that little exchange of a coupon code with the email address will help you build up your email list. Our basic intention behind is that oftentimes a first-time buyer won’t buy from you but a subscriber can surely be a potential buyer. Another successful way of doing it’s by using a list-building tool. It may sound out dated but trust me it’s a powerful tool for creating a strong communication with your customers. Many people think that social media has now made it less necessary to collect Email addresses of the visitors. I think people on social media can unfollow you whenever they want but having an email id means you can reach out to them whenever you want. 4.Segment your Email List Now that you have been successful in collecting email addresses of your visitors make sure you don’t dump them all in one single list. Different users may have landed on your website with different interests, they must be on different levels on customer journey, so make sure you segment your list by customer interest. The better you know about your customer's journey the better you’ll be able to segment the email lists and serve them with related interests. People who haven’t made a purchase from you and people who already have been your customers must be on different lists, trust me it will make a big difference. Conclusion Shopify Seo experts who provide various ecommerce services believe if you are on the right track than online business will provide you with such huge amounts of profits that you’ll be practically swimming in money. Turn your visitors into customers and keep them coming back to you.