Institute of Legacy Management Simon West CEO. Fundraising from legacies can essentially be divided into two separate but interrelated areas: 1) Legacy Marketing 2) Legacy Administration (aka Legacy Management). What is Legacy Administration?. There is no authoritative definition
Fundraising from legacies can essentially be divided into two separate but interrelated areas:
Professional and proactive approach can be juxtaposed with the expression ‘Banking and Thanking’
Examples of how charities seek to protect and optimise their interest in an estate:
The adoption of a professional and proactive approach is perhaps more easily understandable in the context of residuary legacies and reversionary interests but it is also applicable to pecuniary legacies.
Some charities have estimated that taking a professional and proactive approach to managing legacies adds between 5 and 10% to legacy income that they receive annually.