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GIS & Economic Gardening

GIS & Economic Gardening. By Wayne Kocina GeoWize, LLC. President Obama. J. The state of our economy is a concern that rises above all others, and rightly so. O. The impact of this recession is real, and it is everywhere.”. B. It is an agenda that begins with jobs. S.

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GIS & Economic Gardening

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  1. GIS & Economic Gardening By Wayne Kocina GeoWize, LLC

  2. President Obama J The state of our economy is a concern that rises above all others, and rightly so. . . O The impact of this recession is real, and it is everywhere.” B It is an agenda that begins with jobs. S

  3. Edward Lowe Foundation “To champion the entrepreneurial spirit by providing information, research and educational experiences that support entrepreneurship and the free enterprise system. . .” www.EdwardLowe.org www.YourEconomy.org

  4. Business Stages

  5. Establishments to Jobs

  6. Stages to Jobs & Growth

  7. Business Types to Jobs

  8. Job Growth by Factor

  9. Focus of Economic Gardening

  10. Business Stages

  11. City of Littleton The “Flagship” Economic Gardening Program Incorporated in 1890 Historic Downtown Area Population: 41,610 Sense of Community

  12. POPULATION GROWTH Population growth: 24.3%!!! 1990: 33,685 2006: 41,881

  13. JOBS More Than Doubled!!! 2006: 30,151 1990: 14,907 Net new jobs: 15,244

  14. SALES TAX REVENUE Sales Tax Revenues Tripled!!! 1990: $6.8 million 2006: $19.6 million

  15. Components of the EG Program • Business Support • Search Engine Marketing • Customized Research • GIS

  16. Marketing Lists

  17. GIS Tools – BA Desktop

  18. GIS Tools – BAO

  19. GIS Tools –Community Tapestry

  20. GIS Tools –Community Tapestry - Profiles

  21. GIS Tools –Community Tapestry - Groups

  22. GIS Tools –Community Tapestry - Profile Profile Detail

  23. GIS Tools –Subscription Services Subscription Services

  24. EG Functions to GIS Activities

  25. Trade Area Analysis – Market Analysis

  26. Trade Area Analysis – Site Prospecting

  27. Trade Area Analysis – Drive Time

  28. Trade Area Analysis – Standard Geography

  29. Demographics Population Households Avg. HH Size Age Income Households Race/Ethnicity History Forecasts Comparisons

  30. Demographics

  31. Demographics - Map

  32. Race Distribution

  33. Hispanic Distribution

  34. Expenditures Automotive Aftermarket Health & Beauty Medical Banking & Finance Recreation Retail Food & Restaurant

  35. MarketPlace Profile

  36. MarketPlace Profile

  37. Tapestry Area Profile

  38. Feeder Businesses

  39. Competition

  40. Market Analysis

  41. Market Analysis

  42. East & West Site Analysis East Site West Site

  43. East & West Site Analysis East Site Total East Site Product & Services Market = $21,962,937 West Site Total West Site Product & Services Market = $10,642,223

  44. Customer Analysis – Cust Heat

  45. Customer Derived Trade Areas

  46. Customer Profiling – Dominant Tapestry Code

  47. Customer Analysis & Profiling

  48. Customer Analysis & Profiling – Dominant Tapestry Code

  49. GIS Support for Economic Gardening GIS Support for Economic Gardening GIS Support for Economic Gardening Market Development Expansion Site Selection

  50. Wayne Kocina Office: (303) 731-1416 Mobile: (303) 818-2806 wayne@GeoWize.com www.GeoWize.com www.WizeAdvantage.com

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