the changing american society subcultures l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
The Changing American Society: Subcultures PowerPoint Presentation
Download Presentation
The Changing American Society: Subcultures

Loading in 2 Seconds...

play fullscreen
1 / 14

The Changing American Society: Subcultures - PowerPoint PPT Presentation


  • 657 Views
  • Uploaded on

The Changing American Society: Subcultures. Chapter 5. Subcultures. What are they? Can they really be used? Be careful!! Types Ethnic Religious Regional. Ethnic Subcultures. Growing Importance Why are they growing? Types African-American Hispanic Asian-American Native American

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The Changing American Society: Subcultures' - emily


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
subcultures
Subcultures
  • What are they?
  • Can they really be used?
    • Be careful!!
  • Types
    • Ethnic
    • Religious
    • Regional
ethnic subcultures
Ethnic Subcultures
  • Growing Importance
    • Why are they growing?
  • Types
    • African-American
    • Hispanic
    • Asian-American
    • Native American
    • Asian-Indian American
    • Arab American
african american subculture
African-American Subculture
  • 13% of population
  • Characteristics
  • Consumer Groups (Sub-subcultures)
    • Contented
    • Upwardly mobile
    • Live for the moment
    • Living day-to-day
african american subculture5
African-American Subculture
  • Media Usage
  • Marketing to African-Americans
    • Products
    • Promotions
    • Retailing
hispanic subculture
Hispanic Subculture
  • Definition
  • Language
    • 87% are bilingual
    • Dialects
  • Religious Preference
  • Identification with Traditional Culture
    • Strong
    • Moderate
    • Weak
hispanic subculture7
Hispanic Subculture
  • Marketing to Hispanics
    • Brand loyalty
    • Communication
    • Products
    • Retailing
asian american subculture
Asian-American Subculture
  • Definition
  • Highest Average Annual Income
  • Characteristics
  • Consumer Groups (Sub-subcultures)
    • Traditionalist
    • Established
    • Live for the Moment
asian american subculture9
Asian-American Subculture
  • Marketing to Asian-Americans
    • Difficulties
other subcultures
Other Subcultures
  • Native Americans
    • $35 billion spending power
    • Less tolerant of stereotypes
    • Difficulties
  • Asian-Indian Americans
    • 1.7 million
    • Characteristics
  • Arab Americans
    • Characteristics
religious subcultures
Religious Subcultures
  • “Secular society”
    • 90% are religious
    • 70% want increase the presence of religion in society
  • Groups
    • Christian
    • Jewish
    • Muslim
    • Buddhist
christian subcultures
Christian Subcultures
  • Roman Catholic
    • Highly structured
    • Conservative
  • Protestant
    • Individual responsibility
    • Middle of the road
  • Born-Again Christian
    • Make a difference
    • Traditional, social change
non christian subcultures
Non-Christian Subcultures
  • Jewish Subculture
  • Muslim Subculture
  • Buddhist Subculture
regional subcultures
Regional Subcultures
  • Why is it necessary?
    • Cleveland v. Rio Grande
    • Charleston v. Rio Grande