Speech Communications - PowerPoint PPT Presentation

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  1. Speech Communications Irresistible Forces: Motive Appeals

  2. Word Bank • acquisition • ego • logical • motive appeals • motives • precedence

  3. Brain Teasers • Do people act with their heads or hearts? • How can you make your ideas appeal to an audience? • What are motive appeals? • How should you use motive appeals in a speech? • What are ten motive appeals?

  4. Do people act with their heads or hearts? • We believe we are governed by logic, but much of our behavior is emotional. • We are greatly influenced by our motives, desires, needs, wants, or drives

  5. How can you make your ideas appeal to an audience? • Relate your ideas to your listeners’ motives • Weight your speech with verbal support (reasons) • Show your audience how this information will help them achieve their goals or satisfy their wants (emotions)

  6. What are motive appeals? • Images that stimulate audiences’ desires

  7. How should you use motive appeals in a speech? • Motivate your listeners throughout your entire speech by using motive appeals which are images that stimulate audience desires

  8. What are ten motive appeals? • Self-preservation—the desire to survive • Pride—self esteem or a feeling of personal worth • Personal Enjoyment—desire for beauty, comfort, recreation • Love or Affection—need to give and receive love, to have friends, to share life with others, to promote the common good • Acquisition and Saving– desire for ownership • Adventure and Curiosity—need for exploration • Loyalty—faithfulness to nation, school, city, friends, family • Imitation—need to conform • Reverence—desire to look up to someone • Creating—urge to invent

  9. Word Bank • acquisition • ego • logical • motive appeals • motives • precedence

  10. Assignment • Fill out items 1-15 on activity sheet • Select three colorful, full page advertisements from magazine and (mount these on construction paper) • Identify motive appeals used in each of the three ads (write this on the back) • Prepare a one minute report discussing the appeals in each advertisement