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By Gary Bailey and the TomorrowToday.biz team Supporters of making this the best world cup ever!! PowerPoint Presentation
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A strategy for the World Cup & beyond 2010 – “ for our children ’ s children ”. By Gary Bailey and the TomorrowToday.biz team Supporters of making this the best world cup ever!!. Soccer Compared to…. Soccer World Cup 38 Billion in total, 3 billion for the final Cricket World Cup (2003)

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A strategy for theWorld Cup & beyond 2010 –“for our children’s children”

By Gary Baileyand theTomorrowToday.biz teamSupporters of making this the best world cup ever!!

soccer compared to
Soccer Compared to…
  • Soccer World Cup
    • 38 Billion in total, 3 billion for the final
  • Cricket World Cup (2003)
    • 1.4 billion in total
  • Princess Diana’s funeral (1997)
    • 2.5 billion
  • Rugby World Cup (2003)
    • 3 billion in total , 300 million for the final
  • Sydney Olympics, 2000
    • 30 billion in total , 3.7 billion for 100m final
2010 fifa world cup south africa
“2010 FIFA World Cup South Africa”
  • South Africa is the “host nation”
  • The LOC run the event, report to FIFA, 9 Cities meet monthly
  • SA Government requirements
    • BEE compliant, leave social legacy
    • Cities signed contracts – beautify!
  • Tender process transparent
  • It’s an African world cup
fifa official sponsors
FIFA Official Sponsors
  • 1st Tier – $250M each!– 6 main partners –
    • Sony, Adidas, Hyundai
    • Coke, Emirates, Visa
  • 2nd Tier - $65M – 6 secondary sponsors – often local (may not compete with main partners) - MTN already on board
  • 3rd Tier – 6 suppliers – FNB have joined
the business of the world cup 3 ways to score
The business of the world cup – 3 ways to score!
    • 1) Government Tenders - R410 billion
  • - Stadiums, Airports, Eskom, Transnet - Gautrain
  • 2) Visitors – R9.8 billion
  • food, drink, travel, accommodation
  • 3) LOC/FIFA Tenders – R 2.5 billion 30% to BEE companies
focus on general business opportunities
Focus on general business opportunities
  • Accommodation – 2hrs B&B’s, tented camps, big business securing lodges
  • Fan Parks – 14 million visitors
  • Services – Ins, financial, logistics
  • Arts and Crafts, Music & Dancing
  • Food/Drink – 3.5 million sausages
  • Temporary Taxis, Hospitality, Security
fan parks
Fan Parks
  • 39 giant screens (300 in total) in Germany – 18 million visitors!
  • Berlin has 2km long fan zone – 500 000 Germany vs Poland
  • Must supply security, food etc
  • Weather – winter , use pubs and clubs?
  • Hosted in Outlying areas–FNB– bus plan?
  • Free to Enter, different levels, green goals
upcoming events
Upcoming events
  • Draw for preliminary (Nov 23 - Dbn) and final competition (Nov 09)
  • Seminar for teams, referees
  • Confederations cup – June 14-28 2009, PE, Bloem, Ellis, Loftus and Rustenburg
  • U17 and U20 world cups
  • FIFA congress, Banquet
  • World cup June 11 to July 11 (SA + 5 Africa)
  • New events:
  • Soccerex – Johannesburg – 3 years