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Effective Presentation Slide Design Elizabeth Auger Ashworth – Nipissing University, North Bay, Ontario, Canada What is effective slide design? Grabs and keeps attention Information presented clearly Information accompanied by related images

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effective presentation slide design

Effective Presentation Slide Design

Elizabeth Auger Ashworth – Nipissing University, North Bay, Ontario, Canada

what is effective slide design
What is effective slide design?
  • Grabs and keeps attention
  • Information presented clearly
  • Information accompanied by related images
  • Uses good graphic design practices (e.g., C.R.A.P. – contrast, repetition, alignment, proximity)
  • Balance between good design and good content
good slide design
Good slide design:
  • high contrast
  • natural colors
  • consistent font style
  • limited number of
  • bullets
  • good amount of info
  • image related to
  • content
  • good border width
poor slide design
Poor slide design:
  • low contrast
  • “busy” graphic
  • graphic unrelated to
  • content
  • needs an image
  • first two bullets have
  • too much information
thesis question
Thesis question:

Does the inclusion of effective graphic design practices really matter with regard to making presentation slides memorable?

methodology
Methodology:
  • 71 grade 10 media arts students (35 females, 36 males, 3 with ADD)
  • All shown digital slide presentation of history of the Internet and tested on content
  • Presentation contained both well-designed slides and poorly-designed ones
  • All students given survey of how each slide helped them to remember content
  • ADD students were interviewed re: retention of content
findings
Findings:
  • Females’ results showed low significance re: quality of slide design
  • Males’ results showed high significance re: quality of slide design
  • ADD students’ results showed opposite results to accepted theories re: graphics
  • All participants stated they liked few bullets, colorful designs, and images to help them remember
implications for teachers
Implications for teachers
  • For female audiences, any choice of slide design is fine
  • For male audiences, use dark backgrounds, light text, and images
  • For ADD audiences, go bright with images
  • Art teachers can educate their colleagues re: good graphic design practices
  • Apply these practices to other visual aids
  • Focus on needs of audience, not the presenter
further research
Further research:
  • Similar study with other age groups (e.g., students in post-secondary institutions)
  • Similar study in other venues (e.g., business world)
  • Similar study expanding variables (e.g., use more elements and principles, animations, sound, timing, etc.)
references
References:

Anderson, W. & Sommer, B. (1997). Computer-based lectures using PowerPoint. The technology source, Michigan Virtual University. November 1997.

Duncan, E. (2005). Designing for memory: Effective graphic design practices for digital slide presentations. North Bay, ON: Nipissing University.

Hood, J. & Togo, D. (1994). Gender effects of graphics presentation. Journal of research on computing in education. Vol.26(2), pp.176-183.

Nunley, K. (2003). Layered curriculum. Kearney, NE: Morris Publishing.

slide12
Rabb, M. (1993). The presentation design book (2nd ed.). Chapel Hill, NC: Ventana Press.

Rose, D. & Meyer, A. (2002). Teaching every student in the digital age: Universal design for learning. Alexandria, VA: ASCD.

Simkins, M. et al. (2002). Increasing student learning through multimedia projects. Alexandria, VA: ASCD.

Tufte, E. (1997). Visual explanations. Cheshire, CT: Graphics Press.

Williams, R. (1994). The non-designer’s design book. Berkeley, CA: Peachpit Press.

for more information
For more information:

www.nipissingu.ca/education/liza

liza@nipissingu.ca

705-474-3461 x.4463