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Getting Your Web Site Listed Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ Session’s Goal Cover the best way to increase the percentage of your web site listed with crawler-based search engines Discuss importance of submitting to human-powered directories

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Getting your web site listed l.jpg

Getting Your Web Site Listed

Danny SullivanEditor, Search Engine Watchhttp://searchenginewatch.com/


Session s goal l.jpg
Session’s Goal

  • Cover the best way to increase the percentage of your web site listed with crawler-based search engines

  • Discuss importance of submitting to human-powered directories

  • Not covering issues of improving ranking!


Types of search services l.jpg
Types of Search Services

  • “Search engines” crawl the web and read your web pages

  • “Directories” like Yahoo depend on human-provided information to categorize sites

  • Most search services are a hybrid of both, but more dominant in one area


How search engines work l.jpg
How Search Engines Work

  • Read pages they find on the web

  • Store text in an “index”

  • When you search, they look for pages with matching text

  • Other factors involved in “ranking” those pages, such as “link popularity”


The major search engines l.jpg
The Major Search Engines

  • Northern Light (big, but low traffic)

  • FAST Search (big, but even less traffic)

  • AltaVista (big and popular)

  • Inktomi (HotBot, UK Max)

  • Google (Netscape Search)

  • Excite (WebCrawler)

  • Go (Infoseek)

  • Lycos (links at end)


Submitting to search engines l.jpg

Search engines should find you naturally, but submitting helps speed the process and can increase your representation

Look for Add URL link at bottom of home page

Submit your home page and a few key “section” pages

Turnaround from a few days to 2 months

Submitting To Search Engines


Deep crawlers l.jpg

AltaVista, Inktomi, Northern Light will add the most, usually within a month

Excite, Go (Infoseek) will gather a fair amount; Lycos gathers little

Index sizes are going up, but the web is outpacing them…nor is size everything

Here are more actions to help even the odds…

Deep Crawlers


Deep submit l.jpg

A “deep” submit is directly submitting pages from “inside” the web site – can help improve the odds these will get listed.

At Go, you can email hundreds of URLs. Consider doing this.

At HotBot/Inktomi, you can submit up to 50 pages per day. Possibly worth doing.

At AltaVista, you can submit up to 5 pages per day. Probably not worth the effort.

Elsewhere, not worth doing a “deep” submit.

“Deep” Submit


Big site split it up l.jpg

Expect search engines to max out at around 500 pages from any particular site

Increase representation by subdividing large sites logically into subdomains

Search engines will crawl each subsite to more depth

Here’s an example...

Big Site? Split It Up


Subdomains vs subdirectories l.jpg
Subdomains vs. Subdirectories any particular site


I was framed l.jpg

Don't use them. Period. any particular site

If you do use them, search engines will have difficulty crawling your site.

I Was Framed


Dynamic roadblocks l.jpg

Dynamic delivery systems that use ? symbols in the URL string prevent search engines from getting to your pages

http://www.nike.com/ObjectBuilder/ObjectBuilder.iwx?ProcessName=IndexPage&Section_Id=17200&NewApplication=t

Eliminate the ? symbol, and your life will be rosy

Look for workarounds, such as Apache rewrite or Cold Fusion alternatives

Before you move to a dynamic delivery system, check out any potential problems.

Dynamic Roadblocks


How directories work l.jpg
How Directories Work string prevent search engines from getting to your pages

  • Editors find sites, describe them, put them in a category

  • Site owners can also submit to be listed

  • A short description represents the entire web site

  • Usually has secondary results from a crawler-based search engine


The major directories l.jpg
The Major Directories string prevent search engines from getting to your pages

  • Yahoo

  • The Open Directory

    • (Netscape, Lycos, AOL Search, others)

  • LookSmart

  • UK Plus

  • Snap


Submitting to directories l.jpg

Directories probably won't find you or may list you badly unless you submit

Find the right category (more in a moment), then use Add URL link at top or bottom of page

Write down who submitted (and email address), when submitted, which category submitted to and other details

You’ll need this info for the inevitable resubmission attempt – it will save you time.

Submitting To Directories


Submitting to directories16 l.jpg

Take your time and submit to these right unless you submit

Write 3 descriptions: 15, 20 and 25 words long, which incorporate your key terms

Search for the most important term you want to be found for and submit to first category that's listed which seems appropriate for your site

Be sure to note the contact name and email address you provided on the submit form

If you don't get in, keep trying

Submitting To Directories


Subdomain advantage l.jpg

Directories tend not to list subsections of a web site. unless you submit

In contrast, they do tend to see subdomains as independent web sites deserving their own listings

So, another reason to go with subdomains over subdirectories

Subdomain Advantage


Other tips misc l.jpg
Other Tips / Misc unless you submit

  • Under represented? Get in touch!

  • Need Search Engine Links? See:http://searchenginewatch.com/links/