Getting Your Web Site Listed Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ Session’s Goal Cover the best way to increase the percentage of your web site listed with crawler-based search engines Discuss importance of submitting to human-powered directories
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Danny SullivanEditor, Search Engine Watchhttp://searchenginewatch.com/
Search engines should find you naturally, but submitting helps speed the process and can increase your representation
Look for Add URL link at bottom of home page
Submit your home page and a few key “section” pages
Turnaround from a few days to 2 monthsSubmitting To Search Engines
AltaVista, Inktomi, Northern Light will add the most, usually within a month
Excite, Go (Infoseek) will gather a fair amount; Lycos gathers little
Index sizes are going up, but the web is outpacing them…nor is size everything
Here are more actions to help even the odds…Deep Crawlers
A “deep” submit is directly submitting pages from “inside” the web site – can help improve the odds these will get listed.
At Go, you can email hundreds of URLs. Consider doing this.
At HotBot/Inktomi, you can submit up to 50 pages per day. Possibly worth doing.
At AltaVista, you can submit up to 5 pages per day. Probably not worth the effort.
Elsewhere, not worth doing a “deep” submit.“Deep” Submit
Expect search engines to max out at around 500 pages from any particular site
Increase representation by subdividing large sites logically into subdomains
Search engines will crawl each subsite to more depth
Here’s an example...Big Site? Split It Up
Don't use them. Period. any particular site
If you do use them, search engines will have difficulty crawling your site.I Was Framed
Dynamic delivery systems that use ? symbols in the URL string prevent search engines from getting to your pages
Eliminate the ? symbol, and your life will be rosy
Look for workarounds, such as Apache rewrite or Cold Fusion alternatives
Before you move to a dynamic delivery system, check out any potential problems.Dynamic Roadblocks
Directories probably won't find you or may list you badly unless you submit
Find the right category (more in a moment), then use Add URL link at top or bottom of page
Write down who submitted (and email address), when submitted, which category submitted to and other details
You’ll need this info for the inevitable resubmission attempt – it will save you time.Submitting To Directories
Take your time and submit to these right unless you submit
Write 3 descriptions: 15, 20 and 25 words long, which incorporate your key terms
Search for the most important term you want to be found for and submit to first category that's listed which seems appropriate for your site
Be sure to note the contact name and email address you provided on the submit form
If you don't get in, keep tryingSubmitting To Directories
Directories tend not to list subsections of a web site. unless you submit
In contrast, they do tend to see subdomains as independent web sites deserving their own listings
So, another reason to go with subdomains over subdirectoriesSubdomain Advantage