Leadership Responsibility Reputation Openness Teamwork - PowerPoint PPT Presentation

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  1. Leadership Responsibility Reputation Openness Teamwork Russia`s growth and car market Matt Donnelly, Chairman & CEO

  2. Leadership Responsibility Reputation Openness Teamwork Largest automotive group in Russia • ROLF is a leading international automotive company in Russia • ROLF the largest importer and retailer of foreign-made cars • ROLF is a highly profitable company • ROLF offers unrivalled expertise on the Russian car market • Exclusive distributor for Mitsubishi new cars in Russia • Distributed about 69 000 new cars in 2006 • Biggest independent network with 100 dealers across Russia • Seller of new foreign cars through its 21 showrooms in Moscow and St. Petersburg • Sold 55,000 new cars in 2006 • Owner of a high margin spare parts, options and accessories distribution business • Exclusive contract for Mitsubishi spare parts • Generator of more than 8,5 % share of all insurance market in 2006 • Brokers insurance and consumer car credit for own customers • 3-5 mln USD worth of credit agreements sold last year • Operator of fleet with 2000 cars • Constantly 3000 – 5000 cars on the road • Logistics contracts signed with leading international car manufacturers and suppliers

  3. Leadership Responsibility Reputation Openness Teamwork Russia NO ROADS LHD imported Vehicles Dominant RHD 2nd Hand imports

  4. Leadership Responsibility Reputation Openness Teamwork Russia is different Extreme weather oC Jan Dec

  5. Leadership Responsibility Reputation Openness Teamwork Russia is different Extreme weather oC Jan Dec

  6. Leadership Responsibility Reputation Openness Teamwork Russia is different Extreme weather oC Jan Dec

  7. Leadership Responsibility Reputation Openness Teamwork Russia is different • Very Young Consumer Society • Dollar based Oil Economy • Huge wealth, huge sustainable growth • No understanding of diesel • Dreadful road conditions

  8. Leadership Responsibility Reputation Openness Teamwork Russia is different Extreme weather

  9. Leadership Responsibility Reputation Openness Teamwork Unrivaled Market Growth and Consumer Spending Russian Nominal GDP, USDbn [left axis] Russian GDP per capita, USD [right axis] Source: Russian Statistic Agency

  10. Leadership Responsibility Reputation Openness Teamwork Car Ownership and Total Stock Source: Interfax, Business Monitor Estimates, 2006

  11. Leadership Responsibility Reputation Openness Teamwork BALTICS & FINLAND JAPANESE SECOND HAND EUROPEAN LANDS Russia CHINESE LAND CENTRAL ASIA BLACK SEA Import routes into Russia

  12. Leadership Responsibility Reputation Openness Teamwork Russia Communications • No irony • No jokes • Simple messages • Focus on car • Celebrities don’t work • Don’t dub foreign adds • Music not important • Price – VERY important • Car should be moving • SUV’s should be dirty & dark colors • Message: what it can do? • Repeat the message many time • Test Drive Test Drive!!!!!!!!!

  13. Leadership Responsibility Reputation Openness Teamwork Interesting cars

  14. Leadership Responsibility Reputation Openness Teamwork Rolf distributed 179 917 units of MITSUBISHI!!! Interesting cars 2002 – 2006, years of market growth

  15. Leadership Responsibility Reputation Openness Teamwork Russia. Market segments development 55% in 2007 12% in 2007

  16. Leadership Responsibility Reputation Openness Teamwork Domestic Automakers DEAD DEAD ? IZHEVSK 1972 IZH (cars, LCV) 200,000 NIZHNIY NOVGOROD 1931 GAZ (cars, LCV, trucks) 400,000 MOSCOW 1940 AZLK (cars) 200,000 DEAD ? MOSCOW 1916 ZIL (trucks) 100,000 SERPUKHOV 1956 SEAZ (minicars) 40,000 DEAD 2006 DEAD 2006 TOLIYATTI 1970 VAZ (cars) 720,000 NABEREZHNYE CHELNY 1976 KAMAZ (trucks) 150,000 ULIYANOVSK 1944 UAZ (SUV, LCV) 70,000 * Production capacity and not actual output is mentioned

  17. Leadership Responsibility Reputation Openness Teamwork Foreign Automakers Assembly Projects ST. PETERSBURG 2009, GM 100,000 KALININGRAD 1997: Kia (35) 1999: BMW (15) 2003: Hummer 2005: Hummer, Chevy (25) 2006: Chery (25) IZHEVSK 1972 IZH (cars, LCV) 200,000 NIZHNIY NOVGOROD 1931 GAZ (cars, LCV, trucks) 400,000 VSEVOLOZHSK 2002, FORD 50,000 008, Land Rover IZHEVSK 2005 40,000 Kia ST.PETERSBURG 2007-2008 Toyota (50) 2009: Nissan (50) YAROSLAVL REG. 2008 115,000 VW, Skoda MOSCOW 1940 AZLK (cars) 200,000 MOSCOW, 2005 70,000 – 100, 000 Renault MOSCOW 1916 ZIL (trucks) 100,000 ST. PETERSBURG 2009, Suzuki 30,000 SERPUKHOV 1956 SEAZ (minicars) 40,000 NOVOSIBIRSK 2008 25,000 Chery TAGANROG 1998 120,000 Hyundai NABEREZHNYE CHELNY 2005 2006, Fiat (40) ELABUGA Great Wall,75 000 2007, Fiat Ducato TOLIYATTI 2002 70,000 Chevrolet TOLIYATTI 1970 VAZ (cars) 720,000 ULIYANOVSK 1944 UAZ (SUV, LCV) 70,000 NABEREZHNYE CHELNY 1976 KAMAZ (trucks) 150,000 * Production capacity and not actual output is mentioned

  18. Leadership Responsibility Reputation Openness Teamwork What's sexy today – underrepresented brands

  19. Leadership Responsibility Reputation Openness Teamwork What's sexy today? 60% growth in the population able to purchase foreign branded cars Credit & Insurance Leasing Second hand market

  20. Leadership Responsibility Reputation Openness Teamwork

  21. Leadership Responsibility Reputation Openness Teamwork OUR BRANDS

  22. Leadership Responsibility Reputation Openness Teamwork Locations in St. Petes Locations in Moscow Biggest automotive group on Russia 133 000 cars sold in 2006!!!!

  23. Leadership Responsibility Reputation Openness Teamwork Comparison of dealerships Source: Rolf estimates. A typical Rolf dealership is larger than in Western countries and sells more cars

  24. Leadership Responsibility Reputation Openness Teamwork СПАСИБО!!!