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Leadership Responsibility Reputation Openness Teamwork Russia`s growth and car market Matt Donnelly, Chairman & CEO Leadership Responsibility Reputation Openness Teamwork Largest automotive group in Russia

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slide1

Leadership Responsibility Reputation Openness Teamwork

Russia`s growth and car market

Matt Donnelly, Chairman & CEO

slide2

Leadership Responsibility Reputation Openness Teamwork

Largest automotive group in Russia

  • ROLF is a leading international automotive company in Russia
  • ROLF the largest importer and retailer of foreign-made cars
  • ROLF is a highly profitable company
  • ROLF offers unrivalled expertise on the Russian car market
  • Exclusive distributor for Mitsubishi new cars in Russia
  • Distributed about 69 000 new cars in 2006
  • Biggest independent network with 100 dealers across Russia
  • Seller of new foreign cars through its 21 showrooms in Moscow and St. Petersburg
  • Sold 55,000 new cars in 2006
  • Owner of a high margin spare parts, options and accessories distribution business
  • Exclusive contract for Mitsubishi spare parts
  • Generator of more than 8,5 % share of all insurance market in 2006
  • Brokers insurance and consumer car credit for own customers
  • 3-5 mln USD worth of credit agreements sold last year
  • Operator of fleet with 2000 cars
  • Constantly 3000 – 5000 cars on the road
  • Logistics contracts signed with leading international car manufacturers and suppliers
slide3

Leadership Responsibility Reputation Openness Teamwork

Russia

NO ROADS

LHD imported Vehicles Dominant

RHD 2nd Hand imports

slide4

Leadership Responsibility Reputation Openness Teamwork

Russia is different

Extreme weather

oC

Jan

Dec

slide5

Leadership Responsibility Reputation Openness Teamwork

Russia is different

Extreme weather

oC

Jan

Dec

slide6

Leadership Responsibility Reputation Openness Teamwork

Russia is different

Extreme weather

oC

Jan

Dec

slide7

Leadership Responsibility Reputation Openness Teamwork

Russia is different

  • Very Young Consumer Society
  • Dollar based Oil Economy
  • Huge wealth, huge sustainable growth
  • No understanding of diesel
  • Dreadful road conditions
slide8

Leadership Responsibility Reputation Openness Teamwork

Russia is different

Extreme weather

slide9

Leadership Responsibility Reputation Openness Teamwork

Unrivaled Market Growth and Consumer Spending

Russian Nominal GDP, USDbn [left axis]

Russian GDP per capita, USD [right axis]

Source: Russian Statistic Agency

slide10

Leadership Responsibility Reputation Openness Teamwork

Car Ownership and Total Stock

Source: Interfax, Business Monitor Estimates, 2006

slide11

Leadership Responsibility Reputation Openness Teamwork

BALTICS & FINLAND

JAPANESE SECOND HAND

EUROPEAN LANDS

Russia

CHINESE LAND

CENTRAL ASIA

BLACK SEA

Import routes into Russia

slide12

Leadership Responsibility Reputation Openness Teamwork

Russia Communications

  • No irony
  • No jokes
  • Simple messages
  • Focus on car
  • Celebrities don’t work
  • Don’t dub foreign adds
  • Music not important
  • Price – VERY important
  • Car should be moving
  • SUV’s should be dirty & dark colors
  • Message: what it can do?
  • Repeat the message many time
  • Test Drive Test Drive!!!!!!!!!
slide13

Leadership Responsibility Reputation Openness Teamwork

Interesting cars

slide14

Leadership Responsibility Reputation Openness Teamwork

Rolf distributed

179 917 units of

MITSUBISHI!!!

Interesting cars

2002 – 2006, years of market growth

slide15

Leadership Responsibility Reputation Openness Teamwork

Russia. Market segments development

55% in 2007

12% in 2007

slide16

Leadership Responsibility Reputation Openness Teamwork

Domestic Automakers

DEAD

DEAD

?

IZHEVSK

1972

IZH (cars, LCV)

200,000

NIZHNIY NOVGOROD

1931

GAZ (cars, LCV, trucks)

400,000

MOSCOW

1940

AZLK (cars)

200,000

DEAD

?

MOSCOW

1916

ZIL (trucks)

100,000

SERPUKHOV

1956

SEAZ (minicars)

40,000

DEAD

2006

DEAD

2006

TOLIYATTI

1970

VAZ (cars)

720,000

NABEREZHNYE CHELNY

1976

KAMAZ (trucks)

150,000

ULIYANOVSK

1944

UAZ (SUV, LCV)

70,000

* Production capacity and not actual output is mentioned

slide17

Leadership Responsibility Reputation Openness Teamwork

Foreign Automakers Assembly Projects

ST. PETERSBURG

2009, GM

100,000

KALININGRAD

1997: Kia (35)

1999: BMW (15)

2003: Hummer

2005: Hummer, Chevy (25)

2006: Chery (25)

IZHEVSK

1972

IZH (cars, LCV)

200,000

NIZHNIY NOVGOROD

1931

GAZ (cars, LCV, trucks)

400,000

VSEVOLOZHSK

2002, FORD

50,000

008, Land Rover

IZHEVSK

2005

40,000

Kia

ST.PETERSBURG

2007-2008

Toyota (50)

2009: Nissan (50)

YAROSLAVL REG.

2008

115,000

VW, Skoda

MOSCOW

1940

AZLK (cars)

200,000

MOSCOW, 2005

70,000 – 100, 000

Renault

MOSCOW

1916

ZIL (trucks)

100,000

ST. PETERSBURG

2009, Suzuki

30,000

SERPUKHOV

1956

SEAZ (minicars)

40,000

NOVOSIBIRSK

2008

25,000

Chery

TAGANROG

1998

120,000

Hyundai

NABEREZHNYE CHELNY 2005

2006, Fiat (40)

ELABUGA

Great Wall,75 000

2007, Fiat Ducato

TOLIYATTI

2002

70,000

Chevrolet

TOLIYATTI

1970

VAZ (cars)

720,000

ULIYANOVSK

1944

UAZ (SUV, LCV)

70,000

NABEREZHNYE CHELNY

1976

KAMAZ (trucks)

150,000

* Production capacity and not actual output is mentioned

slide18

Leadership Responsibility Reputation Openness Teamwork

What's sexy today – underrepresented brands

slide19

Leadership Responsibility Reputation Openness Teamwork

What's sexy today?

60% growth in the population able to purchase foreign branded cars

Credit & Insurance

Leasing

Second hand market

slide21

Leadership Responsibility Reputation Openness Teamwork

OUR BRANDS

slide22

Leadership Responsibility Reputation Openness Teamwork

Locations in St. Petes

Locations in Moscow

Biggest automotive group on Russia

133 000 cars sold in 2006!!!!

slide23

Leadership Responsibility Reputation Openness Teamwork

Comparison of dealerships

Source: Rolf estimates.

A typical Rolf dealership is larger than in Western countries and sells more cars

slide24

Leadership Responsibility Reputation Openness Teamwork

СПАСИБО!!!