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Business Intelligence (BI). Business Intelligence…examples.

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Business Intelligence(BI)

Business intelligence examples
Business Intelligence…examples

  • A hotel franchise uses BI analytical applications to compile statistics on average occupancy and average room rate to determine revenue generated per room. It also gathers statistics on market share and data from customer surveys from each hotel to determine its competitive position in various markets. Such trends can be analyzed year by year, month by month and day by day, giving the corporation a picture of how each individual hotel is faring.

  • A bank bridges a legacy database with departmental databases, giving branch managers and other users access to BI applications to determine who the most profitable customers are or which customers they should try to cross-sell new products to. The use of these tools frees information technology staff from the task of generating analytical reports for the departments and it gives department personnel autonomous access to a richer data source.

  • A telecommunications company maintains a multiterabyte decision-support data warehouse and uses business intelligence tools and utilities to let users access the data they need without giving them carte blanche to access hundreds of thousands of mission-critical records. The tools set boundaries around the data that users can access, creating data "cubes" that contain only the information that's relevant to a particular user or group of users.

Bi industry scenario
BI Industry Scenario…

  • Today's exciting BI market is ripe with opportunities to hit your strategic business targets.

  • Gaining market share, keeping customers and controlling costs remain key objectives. Mid-market executives and big corporate department heads rush to cost effectively meet these complex needs. How? Through improved use of their existing database systems.

  • CFOs require 'business intelligence' systems that display accurate SKU or customer-level P&Ls, permitting reliable channel and store comparisons over time. Improved forecasts are vital, too!

  • Data warehousing and analytical skills are combined with an understanding of industry issues, as we refine and implement your vision.

  • According to Gartner survey of 1,400 CIOs, business intelligence was ranked the top technology priority surpassing security.

  • The BI and analytics market is currently valued at $8.5 Billion and is expected to grow to $13 Billion over the next five years

Business intelligence bi
Business Intelligence (BI)

BI refers to

application and technology,

which is used

to gather, provide access to, and analyze

data and information

about the company operations

Business intelligence definition
Business Intelligence Definition

BI is neither a product

nor a system.

It is an architecture and

a collection of

integrated operational

as well as decision-support

applications and databases

that provide the business community

easy access to business data.

Bi popularized
BI Popularized…

In 1989

Howard Dresner

a Research Fellow

at Gartner Group

popularized "BI"

as an umbrella term

to describe a set of concepts

and methods to improve

business decision-making

by using fact-based

support systems

Key stages of bi
Key Stages of BI

Data Sourcing

Data Analysis

Situation Awareness

Risk Analysis

Decision Support

Bi applications and technologies can help companies analyze
BI applications and technologies can help companies analyze:

changing trends in market share

changes in customer behavior and spending patterns

customers' preferences

company capabilities

market conditions

Significance of bi to know about customers
Significance of BI…To know about Customers

Having access to timely and accurate information is an important resource for a company,

which can expedite decision-making

and improve customers' experience.

In the competitive customer-service sector,

companies need to have accurate, up-to-date information

on customer preferences,

so that the company can quickly adapt to their changing demands.

BI enables companies to gather information

on the trends in the marketplace and

come up with innovative products or services

in anticipation of customer's changing demands.

Significance of bi to know about competitors market
Significance of BI…To know about Competitors…Market…

BI applications can also help managers

to be better informed about actions that a company's competitors are taking.

BI systems can also be designed to provide managers with information on the state of economic trends or marketplace factors, or to provide managers with in depth knowledge about the internal operations of a business.

Significance of bi for avoiding guesswork
Significance of BI…For avoiding Guesswork…

BI can be used to help analysts and managers

determine which adjustments are most likely

to respond to changing trends.

BI systems can help companies develop a more consistent, data-based decision making process for business decisions, which can produce better results than making business decisions by "guesswork."

Significance of bi for sharing of information
Significance of BI…For sharing of information…

BI can help companies share selected strategic information

with business partners.

Some businesses use BI systems

to share information with their suppliers like…..

inventory levels

performance metrics

other supply chain data

Significance of bi for improving performance
Significance of BI…For improving performance…

BI applications can enhance communication among departments, coordinate activities, and enable companies to respond more quickly to changes (e.g., in financial conditions, customer preferences, supply chain operations, etc.).

When a BI system is well-designed and properly integrated into a company's processes and decision-making process, it may be able to improve a company's performance.

Bi technologies
BI Technologies

need to have a secure computer system

which can specify different levels of user access to the data 'warehouse',

need to have sufficient data capacity,

a plan for how long data will be stored

(data retention).

BI analysts have developed software tools

to gather and analyze

large quantities of unstructured data such as

production metrics,

sales statistics,

attendance reports,

customer attrition figures.

Bi tools
BI Tools

AQL – Associatede Query Logic

Balanced Scorecard

Business Activity MonitoringBusiness Performance Management

Business Planning

Business Process Re-engineering

Competitive Analysis

User/End-User Query and Reporting

Enterprise Management System

Executive Information System

SCM – Supply Chain Management

Demand Chain Management


Finance and Budgeting tools.

Other bi applications are used to store and analyze data
Other BI applications are used to store and analyze data

Data Mining, Framing & Warehousing

(DSS) and Forecasting

Document Warehouse & Manage,ment

Knowledge Management


Information Visualisation and Dashboarding;

Management Information System (MIS);

Geographic Information System (GIS);

Trend Analysis;

Software As A Service (SaaS)

Business Intelligence offerings (On Demand)

Online Analytical Processing (OLAP) and

Multidimensional analysis

sometimes called "Analytics"

(based on the "hypercube" or "cube");

Real Time Business Intelligence

Statastics and Technical Data Analysis

Web Mining, Text Mining and

Systems Intelligence

Other bi applications are used to analyze or manage the human side of businesses
Other BI applications are used to analyze or manage the "human" side of businesses,

Customer Relationship Management (CRM)

Marketing Tools

Human Resources applications.

Web Personalisatiuon

Some common factors of ill equipped organizations to implement bi
Some common factors of ill-equipped organizations to implement BI…

  • Lack of understanding of the complexity of BI decision-support projects

  • Lack of recognizing BI decision-support projects as

    cross-organizational business initiatives and not understanding that cross-organizational initiatives are different from stand-alone solutions

  • Unavailable or unwilling business representatives

  • Unengaged business sponsors or business sponsors who have little or no authority due to their low-level positions within the organization

Some common factors of ill equipped organizations to implement bi1
Some common factors of ill-equipped organizations to implement BI…

  • Lack of skilled and available staff as well as suboptimum staff utilization

  • Inappropriate project team structure and dynamics

  • No software release concept (no iterative development method)

  • No work breakdown structure (no methodology)

  • Ineffective project management (only project administration)

  • No business analysis and no standardization activities

  • No appreciation of the impact of dirty data on business profitability

  • No understanding of the necessity for and the usage of meta data

  • Too much reliance on disparate methods and tools (the "silver bullet" syndrome)

Designing and implementing a business intelligence program
Designing and implementing a Business Intelligence Program

Factors need to be considered

Goal Alignment queries

Baseline queries

Cost and risk queries

Customer and Stakeholder queries

Metrics-related queries

Measurement Methodology-related queries

Results-related queries

The future of bi
The Future of BI…

BI users are beginning to demand

[Real time BI] or near real time

analysis relating to their business,

particularly in front line operations.

They will come to expect up to date and fresh information in the same fashion as they monitor stock quotes online.

Monthly and even weekly analysis

will not suffice

The future of bi1
The Future of BI…

"Business users

don't want to wait for information.

Information needs to be always on

and never out of date.

This is the way we live our lives today.

Why should Business Intelligence be any different?"

Charles Nicholls,

CEO of SeeWhy, a Software company, Windsor UK

The future of bi2
The Future of BI…

In the not too distant future companies will become dependent on real time business information in much the same fashion as people come to expect to get information on the internet in just one or two clicks. "This instant "Internet experience" will create the new framework for business intelligence, but business processes will have to change to accommodate and exploit the real-time flows of business data."

Nigel Stokes, CEO, DataMirror Corp.

Bi 2 0
BI 2.0

“BI 2.0" is the recently-coined term which is part of the continually developing BI industry and heralds the next step for BI.

“BI 2.0" is used to describe

the acquisition, provision

and analysis of

"real time" data.

Real time bi get real
"Real Time BI - Get Real"

"The mismatch between fantasy and reality is driven by two factors.

The first is that business rules and structures (general ledgers, product classification, asset hierarchies, etc.) are not in fact uniform, but are spread out among many disparate transaction system implementations...

The second problem is that the landscape of business structures is itself in constant flux, as groups reorganize, subsidiaries are sold or new companies acquired".

…Veteran Analyst… Andy Hayler…

Real time bi a pipe dream
"Real Time BI…a pipe dream”

As long as Business Intelligence relies upon some kind of data warehouse structure (including web-based virtual data "warehouses"), data will have to be converted into "a lowest common denominator consistent set."

When it comes to dealing with multiple, disparate data sources and the constantly changing, often volatile, business environment which requires tweaking and restructuring of IT systems, getting BI data in a genuinely true, "real time" format remains,

"a pipe dream.....Hayler

Thank you
Thank You!

Piyush Mehta

1key data 2 decision
1KEY – Data 2 Decision

  • Does your IT Infrastructure keep up with the changing needs and demand?

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  • Don’t you feel at the mid-sea of database without direction to get useful information out of that?

  • Does your Organisation mass reporting system work at the speed of thoughts?

  • Do your technology capable of creating magic?

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