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Business Intelligence

Business Intelligence. Susan Doniz Firka Associate Director Business Intelligence Procter & Gamble. Agenda. What is BI? Why BI? How is BI being used in industries? Where are the challenges? Q&A. What is Business Intelligence?. DATA KNOWLEDGE ACTION. How does it work?. Executive.

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Business Intelligence

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  1. Business Intelligence Susan Doniz Firka Associate Director Business Intelligence Procter & Gamble

  2. Agenda • What is BI? • Why BI? • How is BI being used in industries? • Where are the challenges? • Q&A

  3. What is Business Intelligence? DATA KNOWLEDGE ACTION

  4. How does it work? Executive Detect Objectives Strategies & Best Practises Operational Key Performance Indicators (KPIs) Explain Causal Measures of KPIs Seamless link Seamless link Transactional Reporting Ad Hoc

  5. Streamlined Processes Intelligence Engines Timely & Complete Info. Simple & Intuitive Tools Prework required

  6. Simple & Intuitive Tools Dashboards Provide “One-Stop Shopping” to deliver key information to decision-makers • Simple Graphical interface to flag issues & opportunities • Role-based information and modules • Eliminate information clutter by eliminating “in-control” data

  7. Information week 2006

  8. Why invest in BI?Bottomline • 81% Executives2 state that timely, high quality easy to access data would increase profits • 23% of companies use causal models1: Of those Return on Equity and Assets are 5 & 3% more respectively of those that do not use causal models 1 Harvard Business Review Survey 2 CIO Insight

  9. “Windshield- View” Driving “Jedi-like” Driving (React before it Happens “Rear-View Mirror” Driving Predictive Business Management Explain Predict React Focus on Key Business Drivers Reporting What Happened? Predict the Future & Act

  10. “Windshield- View” Driving “Jedi-like” Driving (React before it Happens “Rear-View Mirror” Driving Predictive Business Management Explain Predict React Focus on Key Business Drivers Reporting What Happened? Predict the Future & Act

  11. Benefits • Power user community freed up …… from the mundane and enabled to leverage their intellect and experience in discovering knowledge and solid strategies. • Corporate IQ grows ……as intelligence building ways are captured and propagated across company and knowledge is preserved • Decision makers attention gets focused …… on the few areas where the biggest problem or opportunity exists despite of the future “raw” data complexity explosion

  12. How Business use BI scorecards Information week 2006

  13. Example: Scorecards

  14. OGSM Measures !Details TSR +18% Volume 107 Details ! NOS +3% Profit +6% Details Share 35 Details Position +3% EPS $3.91 Details GBU Profit Drivers Volume Realization/SU Realization/$ Key Business Drivers Dashboard Example 1. Executive looks at OGSM measures on their Cockpit in portal 2. Double-click on profit shows that Realization/SU is the issue 3. Double-click on Real/SU shows the control chart.

  15. Ease of Use/Skill Development • Critical to define the ‘WHO’ : Prime Prospect User • Use of KPIs

  16. Data Quality • Start with KPIs • Amount of data/standardization of data • High Level endorsement of Single version of the truth and Reward systems • Garbage in = Garbage out

  17. Challenge : ROI

  18. Who are the leaders in the BI space?

  19. Questions?

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