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Department of Economic Development Marketing Georgia to the World: the Agribusiness Edge November, 2007 The Agribusiness Edge Where we are – The Georgia Landscape Where we’re going – The Georgia Promise How we will get there – The Georgia Dynamic How we measure success –

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department of economic development marketing georgia to the world the agribusiness edge

Department of Economic DevelopmentMarketing Georgia to the World: the Agribusiness Edge

November, 2007

the agribusiness edge
The Agribusiness Edge
  • Where we are –

The Georgia Landscape

  • Where we’re going –

The Georgia Promise

  • How we will get there –

The Georgia Dynamic

  • How we measure success –

The Georgia Harvest

agriculture the georgia landscape
Agriculture: The Georgia Landscape

Agriculture:

A rich heritage and Georgia’s leading industry

  • 1 in 6 Georgians works in agriculture, forestry or related field
  • Leads all other states in production of:
    • Pecans, peanuts, eggs, rye
  • 11 million+ acres of farmland
  • 24+ acres of commercial forestland
  • Sunbelt Agricultural Exposition: largest farm show in world

with field demonstrations

slide5
Georgia broiler production exceeded by only 4 countries

International Poultry Exposition

Hosted by Georgia since 1945

2007: 20,000+ attendees from 90+ countries

Agriculture: The Georgia Landscape

Poultry Capital of the World

agriculture the georgia landscape6
Agriculture: The Georgia Landscape
  • Ranked 2nd in the U.S.
  • 1st state to grow cotton for commercial use
  • Cotton gin invented near Savannah

Cotton Production

agriculture the georgia landscape7
Agriculture: The Georgia Landscape
  • Peaches
  • Vidalia onions
  • Claxton fruitcakes (!)

Other products associated with Georgia

agriculture the georgia landscape8
Agriculture: The Georgia Landscape

Agribusiness in Georgia

  • Agribusiness is one of state’s strategic industries
  • $56.7 billion industry
  • 16% of gross state product
  • 16% of state employment base
  • Farm input and machinery sectors contribute approximately $4 billion per year
    • Seeds, feeds, fertilizers, machinery, farm & forest services
agriculture the georgia landscape9
Agriculture: The Georgia Landscape

Academia

  • UGA one of three agricultural colleges
    • Abraham Baldwin Agricultural College (ABAC)
    • Fort Valley State
  • Agricultural Center of Innovation
  • NESPAL
  • GTRI Agricultural Tech Research Program
  • FoodPAC
agriculture the georgia landscape10
Agriculture: The Georgia Landscape

Current Assets

  • State of the art technology
  • Professional workforce
  • Dedication to progressive investment
agriculture the georgia landscape11
Agriculture: The Georgia Landscape

Georgia’s Business Asset Portfolio

  • Logistics
  • Workforce
  • Operating costs
  • Business environment
  • International business connections
agriculture the georgia landscape12
Agriculture: The Georgia Landscape

Logistics

  • Hartsfield-Jackson Airport
    • 725,000+  tons each year
    • Direct flights to 5 continents & 150+ U.S. cities
  • Central location, U.S. East Coast & Southeast
    • More than 80% of U.S. market within a 2-hour flight
  • Comprehensive transportation logistics network
    • More than 80% of U.S. market within 2-day truck haul
    • 5,000 miles of railroad – largest network in Southeast
    • Savannah Ports are fastest-growing in U.S.
agriculture the georgia landscape13
Agriculture: The Georgia Landscape

Workforce

  • Young population and strong in-migration
  • 4th fastest-growing state in U.S.
  • More than 100,000 people move here each year
  • Education
    • HOPE scholarship
    • Strong technical schools & university system
    • Quick Start and ICAPP assisted at 3,800 companies
agriculture the georgia landscape14
Agriculture: The Georgia Landscape

Operating Costs

  • Longtime triple ‘A’ credit rating: highest rate possible
  • Moderate costs for property, construction & commercial leases
  • Moderate costs of power, logistics & general operating activities
  • Wages & social costs below national average
  • Cost of living & housing below national average
  • Low tax rates
agriculture the georgia landscape15
Agriculture: The Georgia Landscape

Business Environment

  • Stable tax policy: 6% corporate income tax since 1969
  • Business incentives for new and existing companies
  • Rankings
    • #1 in workforce training (Expansion Management)
    • #1 in fiscal policies (Laffer Report)
    • #2 for business environment (Site Selection)
    • #3 in entrepreneurial activity (Kauffman Foundation)
    • 4th best state to do business in (CNBC)
    • 12th in country for entrepreneurship climate (Small Business Survival Index)
    • 15th best state for business (Forbes)
agriculture the georgia landscape16
Agriculture: The Georgia Landscape

International Business Connections

  • 50+ countries have consular, trade or bi-national chamber of commerce offices
  • 11 international offices (when China office opens)
  • Delta: 317 destinations in 55 countries
agriculture the georgia promise
Agriculture: The Georgia Promise
  • Agribusiness as a Strategic Industry
  • Commission for a New Georgia
  • Goal: Georgia’s Agribusiness economy will be ranked one of the top 3 in the U.S. by 2020
  • Others: Bioscience, Energy, Logistics, Advanced Manufacturing, Business & Financial, Advanced Communications
agriculture the georgia promise19
Agriculture: The Georgia Promise

Agribusiness: Areas of Focus

  • Poultry
  • Vegetable Prod/Proc
  • Natural/Organic
  • Alt. Feedstocks
  • Ag. “Bioscience”
  • Forestry
agriculture the georgia promise20
Agriculture: The Georgia Promise

Agribusiness: Partners

  • Agriculture Center of Innovation
  • University System of Georgia
  • Key Partners:
  • DCA
  • USDA
  • US Dept. of Energy
  • Georgia Allies
  • GFC
  • DOA
  • DOE
  • DTAE
agriculture the georgia dynamic
Agriculture: The Georgia Dynamic

Georgia’s Bioenergy Initiative

  • Strategic industries intersection of:
      • Agribusiness
      • Bioscience
      • Energy
  • Model for other strategic industry plans
agriculture the georgia dynamic23
Agriculture: The Georgia Dynamic

Types of Bioenergy in Georgia

  • Biodiesel
  • Ethanol from agricultural crops
  • Cellulosic ethanol
  • Wood pellets
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Agriculture: The Georgia Dynamic

Biodiesel

  • Biodegradable fuel from natural renewable sources
  • Feedstocks: soybean oil, peanut oil, sunflower seed oil, canola oil, chicken fat & waste grease
  • Georgia Biodiesel factories:
  • Bulldog Biodiesel, Ellenwood
  • Inland Oil, Bainbridge
  • Alterra Biofuels, Gordon
  • U.S. Biofuels, Rome
  • Soymet, Rome
  • Middle Georgia Biofuels, Dublin
  • Sunshine Biofuels, Camilla
agriculture the georgia dynamic25
Agriculture: The Georgia Dynamic

Ethanol from Agricultural Crops

  • Clean-burning, high-octane fuel from renewable sources
  • Feedstocks: corn, sugar cane, sugar beets and sweet potatoes
  • Ethanol factories:
    • Windgap Farms, Baconton
    • U.S. Ethanol, Cordele
    • First United Ethanol, Camilla
agriculture the georgia dynamic26
Agriculture: The Georgia Dynamic

Cellulosic Ethanol

  • Produced from Georgia’s 20 million tons of timber harvest byproducts
  • Feedstocks: switchgrass, wood, hay, plants and garbage
  • Range Fuels in Soperton will be the nation’s first cellulosic ethanol plant – broke ground last week.
agriculture the georgia dynamic27
Agriculture: The Georgia Dynamic

Wood Pellets

  • Feedstocks: wood (sawdust, bark, logging debris)
  • Ex: Appling County Pellets (subsidiary of Fram Renewable Fuels)
    • Plant established this year; will market product to Europe
  • Produced from timber harvest byproducts
agriculture the georgia dynamic28
Agriculture: The Georgia Dynamic

The Bioenergy Corridor

  • Georgia is ideally positioned as The Bioenergy Corridor of the U.S.
    • We have the natural resources
    • We have the academic resources
    • We have the technology resources
    • We have the commitment
agriculture the georgia dynamic29
Agriculture: The Georgia Dynamic

The Bioenergy Corridor: Natural Resources

  • Georgia has the most privately-owned timberland in the U.S. (92% of 24.2 million acres)
  • 11 million acres of farmland
agriculture the georgia dynamic30
Agriculture: The Georgia Dynamic

The Bioenergy Corridor:

Academic & Technology Resources

  • University partnerships with UGA’s College of Agricultural and Environmental Sciences
  • Incubators to help start-up companies develop and commercialize products and address timely issues like drought
agriculture the georgia dynamic31
Agriculture: The Georgia Dynamic

The Bioenergy Corridor: Incubators

  • Agriculture Center of Innovation in Tifton one of six “solution centers” in the state (www.agriculture.georgiainnovation.org)
  • National Environmentally Sound Production Agriculture Laboratory (NESPAL)
  • Ga. Tech Research Institute (GTRI) Agricultural Technology Research Program
  • Food Processing Advisory Council (FoodPAC)
  • Herty Advance Materials Development Center
agriculture the georgia dynamic32
Agriculture: The Georgia Dynamic

The Bioenery Corridor: Commitment

  • Partnership among GDEcD, GEFA and GFC; more to come
  • Bioenergy an important part of state energy plan
  • EPD expedites permitting process for biofuels facilities (90 days max)
  • Legislation passed to reduce sales taxes on ethanol and biodiesel companies
  • Grants available from Herty, other agencies
  • State fleet includes more than 750 alternatively-fueled vehicles
agriculture the georgia dynamic33
Agriculture: The Georgia Dynamic

Georgia-Grown marketing program

  • Increasing awareness and demand for locally-grown products
  • Partnership between state’s Trade team and Department of Agriculture to promote Georgia-grown products within state, around country and throughout world
agriculture the georgia dynamic34
Agriculture: The Georgia Dynamic

“Georgia-Made, Georgia-Grown”

  • New agritourism initiative launched by Georgia Tourism Foundation & state’s tourism division
  • Encourages residents and visitors to purchase locally-grown, locally-produced items
  • Includes farmers, craftspeople, food-packers & processors, artists, etc.
  • Goal is to sustain and nurture Georgia’s rural economies
agriculture the georgia dynamic35
Agriculture: The Georgia Dynamic

Agritourism

  • $1.7 billion industry in Georgia
  • Helps family farms remain profitable
  • Visitors seek authentic experiences to reconnect to their past
  • Agriculture is the thread that ties Georgia’s heritage together
agriculture the georgia dynamic36
Agriculture: The Georgia Dynamic
  • Farms engaging in agritourism report that it generates 41% of their revenue
  • Great potential to expand across the state, maintaining Georgia’s agricultural heritage and providing rural economic development.
  • Symposium today w/statewide partners to discuss ways to move forward
agriculture the georgia dynamic37
Agriculture: the Georgia Dynamic

Mission: to strategically deliver economic development throughout the state by…

  • Attracting new business investment
  • Supporting the expansion of existing industry & small businesses
  • Locating new markets for Georgia products
  • Attracting tourists from within and outside the state
  • Promoting GA as a desirable location for entertainment businesses and projects

Vision: to be the pre-eminent economic development team in the world – a unique public and private partnership working together for Georgia.

agriculture the georgia dynamic38
Agriculture: the Georgia Dynamic
  • Critical Success Factors
  • Working as a team
  • Being accountable
  • Building relationships
  • Delivering measurable results
  • Giving value to our customers
  • Acting with integrity
  • Being proactive and strategic
agriculture the georgia dynamic39
Agriculture: the Georgia Dynamic

The world is flat and global outreach is a priority

  • Georgia has 20th largest economy in world
  • Last year, international companies accounted for:
    • 17% of project announcements
    • 17% of total jobs announced
  • 43 countries operate over 1,600 internationally-owned facilities
agriculture the georgia dynamic40
Agriculture: the Georgia Dynamic

Why is this important for Georgia’s agribusiness?

  • Agriculture is one of Georgia’s largest exporters
  • Companies who trade are located in 88% of Georgia’s counties
  • International companies pay about 15% more than U.S. companies
  • Foreign investment brings in new research, technology, and skills
    • In 2003, affiliates of foreign companies spent
      • $30 billion on research and development
      • $109 billion on plants and equipment
    • These advances are often adopted by locally-owned companies
agriculture the georgia dynamic41
Agriculture: the Georgia Dynamic

Global Georgia Strategy

  • Focus on Georgia’s strategic industries like agribusiness
  • Raise Georgia’s visibility in key markets through highly targeted marketing initiatives (advertising & PR; events; collateral, web, etc.)
  • Build relationships with in-market key decision makers
  • Repeated direct follow-up with such decision-makers
  • Targeted marketing strategy for each country’s top 3 industries
the georgia harvest43
The Georgia Harvest

Recent Successes

  • China
    • Lehui (Kingwasong) – June 06 – 200 jobs
      • Food-processing plant in Newnan
    • General Protecht – May 07 – 240 jobs, $30 million
    • Sany – Sept. 07 – 200 jobs (potent. 600), $30 million
  • India
    • Wipro – Aug. 07 – 500 jobs
the georgia harvest44
The Georgia Harvest

Recent Agriculture Successes

Roastwood Materials, Brooks County 52 jobs $2.5M

Standard Functional Foods, Dodge County 77 jobs n/a

Country Boy Meat Stix, Hart County 50 jobs $2M

Boise Bldg Materials Distribution, Barrow County 50 jobs $12M

Premium Waters, Inc., Coffee County 100 jobs $30M

American Foodservice, Thomas County 35 jobs $3M

the georgia harvest45
The Georgia Harvest

Recent Successes

Biofuels

  • Georgia’s vast agricultural resources
  • Sales tax exemption for biofuels
  • Recent project locations
    • Range Fuels (cellulosic ethanol)
    • First United Ethanol (corn)
    • C2 Biofuels (wood pulp)
the georgia harvest46
The Georgia Harvest

Goal:

Georgia’s Agribusiness economy will be ranked one of the top 3 in the U.S. by 2020.

the georgia harvest47
The Georgia Harvest

How GDEcD grows business in Georgia

  • Building relationships throughout state & the world
  • Building partnerships in Georgia’s communities & other entities
  • Building competitive business assets and marketing strategies
the georgia harvest48
The Georgia Harvest

How agribusiness community can work with GDEcD

  • “A successful team is a group of many hands but of one mind.”
    • Look for opportunities to partner
  • Get to know what is important to the communities you work with
  • Continue to act regionally and encourage others to do so
the georgia harvest49
The Georgia Harvest

Dr. Fanning: “Stay alive as long as we live.”

  • Partnership engagement
  • Leadership in industry
  • Fulfillment of goals