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Communications Plan: Reaching Local Government

Communications Plan: Reaching Local Government. Local Government Advisory Committee. Work of LGAC is critical. 1,800 +/-. Communications Plan. Messaging Database of municipalities Web site LGAC Update Blog Video Quarterly meeting. To Communicate…. ? ? ? ? ?.

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Communications Plan: Reaching Local Government

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  1. Communications Plan:Reaching Local Government Local Government Advisory Committee

  2. Work of LGAC is critical 1,800 +/-

  3. Communications Plan • Messaging • Database of municipalities • Web site • LGAC Update • Blog • Video • Quarterly meeting

  4. To Communicate… ? ? ? ? ?

  5. LGAC’s mission and message • What topics and work should it focus on? • What audiences should it target? • What information does it share? • How should the message be shaped?

  6. Local Government Database and Outreach • Revisit and expand listing of LG groups • Create database of specific LG contacts • Use both generic and specific contacts • Ask to distribute LGAC Update

  7. LGAC Web site • Evaluate capabilities of: www.baylogin.org www.chesapeakenetwork.org www.chesapeakebay.net/committee_lgac_info.aspx

  8. LGAC Web site evaluation • Can they host video and blog? • How easy to update? • User friendly • General visibility

  9. LGAC Web site recommendation Bay LOGIN • Already designed and known • Cross-link on CBP and Network sites • Will host number of tools and become portal for local government

  10. LGAC Update • Send monthly to CBP partners and local government organizations and officials • Include: • LGAC meeting info • Media clips • Links to video and blog entries • Links for more information • Calendar of events

  11. Blog • Hosted on LGAC Web site • Postings by LGAC members and government officials • Tease and link in monthly update • Cross-promote in Bay Blog OR post on Bay Blog

  12. Video LGAC can use short videos and webcasts • Interviews • Presentations • Meetings • Seminars Chesapeake Bay Program channel on YouTube

  13. Quarterly Meeting Brief segment for communications What content for: • LGAC Update • Web site • Blog • Videos

  14. Timeline March: Evaluate web site options, begin rebuild April: Revise and expand local govt database April 23: Hold messaging exercise Hold communications segment May: Develop LGAC Update template May: Begin blog entries June: Re-launch web site June: Launch LGAC Update June: Outreach to promote Update and web site September: Begin video use

  15. Travis Loop Director of Communications Chesapeake Bay Program 410-267-5758 tloop@chesapeakebay.net

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