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Diversify or Die - Managing Change. 15 th March 2012. Where are YOU going?. That depends…. 1. Where do you want to be?. 2. When?. 3. How will you know when you have got there?. DIVERSIFY OR DIE : STRETCH THE PRESENT. The Changing World – Customers Shareholders Markets Regulations.

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Presentation Transcript
slide2

Where are YOU going?

That depends…

1. Where do you want to be?

2. When?

3. How will you know

when you have got there?

slide3

DIVERSIFY OR DIE : STRETCH THE PRESENT

The Changing World –Customers

Shareholders

Markets

Regulations

YOUR DIVERSIFICATION

Aspirations

Solutions

Targets

Don’t get left out

Binary

(‘show me’)

Tangible

Personal

Deliverable

Realistic

Transparent

Auditable

Connect to the story

Your perception

of the ‘present’

c. 3 ms long

Deliver thegoods?

Necessary

Sufficient

Time to Diversify 3 mths - 2 yrs

NOW

THEN

What’s it worth?VALUE FLASHPOINTS®

TIME

TODAY’S ACTIVITIES AND PRIORITIES

RECOGNITION EVENTS®

isochron

isochron

TIPPING-POINTS

(MILESTONES)

slide4

EXAMPLES

Recognition Events®

  • I meet with a customer and they show me our new website for buying fruit-based confectionery and why they like it and how they use it.
  • I read an article about our farm in a magazine and it is described not as a farm but as “a high-class fruit-based-confectionery business”.
  • I am receiving an award for successfully starting up a new business.
  • I have a meeting with a friend and find myself telling them that I am really enjoying running the new business and that I am pleased that we made the change.

Value Flashpoints®

  • I have a Board Meeting of the new business and we are able to see the first revenues from the new revenue stream coming into the P&L account.
  • I meet with my accountant to discuss the new company’s first annual accounts and we see that we haveexceeded our estimate revenue flow, come in under our estimated costs and have added new asset value to the balance sheet.
  • We make a valuation of the company and find it has exceeded our estimated target.
slide5

REFERENCES

Accelerating Business and IT Change; Fowler & Lock, 2006, Gower

Web site for organisations : www.isochron.co.uk

New web site being built for individuals : www.d4community.com