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This lecture focuses on key learning objectives surrounding strategic development and change management. Attendees will explore the concepts of prescriptive and analytical streams of strategy, highlighting their fundamental differences. The course provides insights into the strategies organizations can adopt and the implications these have for organizational change using both quantitative and qualitative techniques. Additionally, it examines the relevance of long-range planning in contemporary business environments, enriching participants' understanding of how strategies are formulated in practice.
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Managing Change Lecture 3 Strategic Development and Change Management 1
Learning Objectives • What is strategy? • Understand Prescriptive stream of strategy and analytical stream of strategy • Understand the key difference between Prescriptive strategy and analytical strategy • Understand the basic approaches to strategy that organisations can adopt. • Identify the implications for organisational change of both quantitiative and qualitative tools and techniques. 3
The rise and fall of long range Planning • American organisations which began to adopt long range planning techniques after Second World War (Page 208). • Is Long Range Planning Relevant in today's Business Context? Why? 5
(Strategy is controlled, intentional and prescriptive process, based on rational model) (Understanding how organisationas actually formulate strategy rather than prescribing how they should formulate it?) Refer Page 214) 10
