1 / 5

WINE ROAD Messaging & Positioning

WINE ROAD Messaging & Positioning. August 6, 2019. Wine Road Northern Sonoma County Always In Season For those that want to travel like a local, your journey starts here. WINE ROAD - What IS Wine Tourism?. WINE ROAD – Core Message Points: Wine Tourism.

emery
Download Presentation

WINE ROAD Messaging & Positioning

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WINE ROADMessaging & Positioning August 6,2019 Wine Road Northern Sonoma County Always In Season For those that want to travel like a local, your journey starts here.

  2. WINE ROAD - What IS Wine Tourism?

  3. WINE ROAD – Core Message Points: Wine Tourism

  4. WINE ROAD – Messaging Strategy: Wine Tourism

  5. Wine Road is the best source for discovering Northern Sonoma County’s exceptional wine country. Media Members Visitors • Wine Road is devoted to attracting premium wine enthusiasts to your property through our signature events, experiences, and programs. • Targeted Marketing • Appealing to wine lovers of all levels of knowledge • All programs drive traffic • Wine Road is the best source for discovering Northern Sonoma County’s exceptional wine country. • Map - 300,000 yearly • 3 Annual Events • Website 15,000 unique visitors per month • Social – 35,000 combined fans • Wine Road is the best information resource for memorable stories and exclusive access to Northern Sonoma County’s wine country. • 40+ years / history • Instant access • Dig deep – 200 wineries/50 lodgings For over 4 decades, Wine Road has been a partner to the families, farmers, and local businesses that make up Northern Sonoma County’s wine country Founded 40+ years ago. Respected industry leader. Began supporting REFB 11 years ago, thus far donated $450,000 from ticket sales Monthly newsletter to 50,000+ subscribers, 27% open rate (average)

More Related