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ENROLLMENT MANAGEMENT REPORT. 2007-08 South Orange County Community College District. District FTES. District FTES. Enrollment Management at Saddleback College. Rajen Vurdien, Ph.D. Lise Telson Jennie McCue. Growth. “College on Your Time”. Semester Long 1 st 8 Week Session

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enrollment management report

ENROLLMENT MANAGEMENT REPORT

2007-08

South Orange County Community College District

enrollment management at saddleback college

Enrollment ManagementatSaddleback College

Rajen Vurdien, Ph.D.

Lise Telson

Jennie McCue

college on your time
“College on Your Time”
  • Semester Long
  • 1st 8 Week Session
  • 2nd 8 Week Session
  • 12 Week Session
outreach
OUTREACH

ONGOING

improved & increased

Financial Assistance

($5,554,477)

Scholarships (465)

EOPS (520)

on campus events:

Welcome Day

Senior Day

Family Night

High School Counselor Day

high school/mall visits

NEW

Online

MAP

Orientation

Algebra2go

Outreach Department

Veterans

Gaucho Guides (students)

in reach
IN-REACH

Automated phone & email messages to all new students.

Growth (07/08 vs.06/07)

Early Birds 10%

DSPS 14%

Financial Assistance 23%

Transfers 8%

Counseling 9%

Student Health Services

(total visits 7474)

LAP (trend 2001 –2008) 16%

Algebra2go (class retention 07-08) 17%

* 76.9% of students earn 30 units+

*(AARC Report: highest rate of CCC peer colleges)

get them where they are marketing strategy
“Get Them Where They Are” Marketing Strategy
  • Television: 30-second television advertisements & sponsorships
    • Discovery Channel
    • MTV
    • VH1
  • Radio: KROQ
    • Broadcast radio ads
    • Online streaming broadcasts
    • Banner ads on KROQ websites
  • Online advertising
    • OCRegister.com
    • OCVarsity.com
    • MyOCHigh.com
  • Orange County Transit Authority bus ads
  • Print ads and news stories
    • Orange County Register
  • Outreach teams attended local events
    • Ocean Festival in San Clemente
    • Education Expo at Camp Pendleton
enrollment management at irvine valley college

Enrollment ManagementatIrvine Valley College

Craig Justice, Ph.D.

Gwen Plano, Ed.D.

instructional strategies
Instructional Strategies
  • Increased sections efficiently
  • Early College Program started at Beckman High School in Tustin
  • Increased Offerings of Distance Education Courses
  • Expanded Emeritus Offerings
slide15

Outreach Priority: Area High Schools

2007-2008

  • Focus on:
    • Presence in local high schools
    • College Nights
    • Community College Days
    • High school presentations
    • Campus tours and events
marketing priority visibility
Marketing Priority: Visibility
  • 50 new media placements
  • Numerous commercials
  • Print coverage in
    • Irvine World News
    • OC Register
    • Orange Coast Magazine
    • Los Angeles Times
atep enrollment strategies
ATEP Enrollment Strategies
  • High Tech Programs: Optics/Photonics; Design Model Making & Rapid Prototyping
  • Trends: 21% business science, 28% math/computer science/engineering
  • Onsite and online counseling
  • Advertising and Outreach