10Xers Great by Choice– CH.2 Caitlin McPherson Victoria Smith Devin Newman Kevin Langford Nick Capodagli
Amundsen VS Scott • 2 different leaders that journeyed to the South Pole- 1 succeeded and 1 failed. • Different behaviors NOT different circumstances Robert Falcon Scott Roal Amundsen
What is a 10Xer? • “A leader who has built enterprises that beat their industry’s average by at least 10 times” • A 10Xer possesses three core behaviors: • Fanatic Discipline • Empirical Creativity • Productive Paranoia • Animating these 3 core behaviors is a central motivating force: Level 5 Ambition
Fanatic Discipline • “When the going gets weird, the weird become CEO.” – Hunter S. Thompson Peter Lewis Herb Kelleher
Fanatic Discipline • Peter Lewis- CEO of Progressive Insurance • Discipline • Herb Kelleher- CEO of Southwest Airlines • Nonconformist
Empirical Creativity • “By ‘empirical,’ we mean relying upon direct observation, conducting practical experiments, and/or engaging directly with evidence rather than relying upon opinion, whim, conventional wisdom, authority, or untested ideas.” Andy Grove
Productive Paranoia • 10Xers differ from their less successful comparisons in how they maintain hypervigilance in good times as well as bad.
Level 5 Ambition • “They’re ambitious, to be sure, but for a purpose beyond themselves.” Dane Miller