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IDEA Anne Kirketerp Psychologist. Ph.d. student ank@idea.sdu.dk The International Danish Entrepreneurship Academy. Changing behavior. The worlds oldest news Demand action! PUSH method describes why and how to demand action. Learning model for teaching. Change in behaviour. YES.

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Presentation Transcript
slide1

IDEA

Anne Kirketerp

Psychologist.

Ph.d. student

ank@idea.sdu.dk

The International Danish Entrepreneurship Academy

changing behavior
Changing behavior
  • The worlds oldest news
  • Demand action!
  • PUSH method describes why and how to demand action
slide3

Learning model for teaching

Change in behaviour

YES

NO

Integrated learning

Theory based

learning

Push

YES

Blocked

learning

Cognitive change

Push

Experienced based

learning

NO

No learning

Forced

Learning

Anne Kirketerp 2008

(from Ph.d dissertation in progress)

slide4

Learning model for teaching

Change in behaviour

YES

NO

Integrated learning

Theory based

learning

Push

YES

Blocked

learning

Cognitive change

Push

Experienced based

learning

NO

No learning

Forced

Learning

Anne Kirketerp 2008

(from Ph.d dissertation in progress)

assumptions
Assumptions’:
  • Change in behavior happens with ”enough” theoretical knowledge?
  • Students remember and integrate theoretical knowledge?
2 minuts
2 minuts
  • Write with your own words (as you would tell your mother or a good friend):
  • How would you explain integrated learning?
assumptions1
Assumptions’
  • The clash between “what I know” and “what I need to know“ stimulates the motivation for theory
slide11

Learning model for teaching

Change in behaviour

YES

NO

Integrated learning

Theory based

learning

Push

YES

Blocked

learning

Cognitive change

Push

Experienced based

learning

NO

No learning

Forced

Learning

Anne Kirketerp 2008

(from Ph.d dissertation in progress)

the case about cash management

The case aboutCash Management

www.IDEA-toolbox.dk

Developed by Jesper Piihl, Associate Professor, SDU.

A case with David Madié

cash management
Cash Management
  • A business card
cash management1
Cash Management
  • A business card
  • Questions for discussion
  • Describe the business behind this card?
  • Describe the persons behind this business?
cash management2
Cash Management
  • The business idea
  • Questions for discussion
    • Is this a good idea?
    • What theories/models can help us evaluate the idea
    • What is the relationship between idea and business opportunity?
    • If you were going to give Madie, Majgaard and Lange some advise on how to proceed – what would you tell them? Why?
    • Will this company become a success?
cash management3
Cash Management
  • Reactions from the customers
  • Questions for discussion?
    • Did they give up too fast?
    • What could Madie, Majgaard and Lange have done to avoid the situation?
    • What could they do to revitalize the business?
cash management4
Cash Management
  • Considerations in retrospect
  • Questions for discussion:
    • What can we learn from this case?
    • How does this case relate to theory?
    • The entire case… (specially cash flow crisis or phone call.)
push method
PUSH method
  • To ensure integrated learning:
  • Demand action
  • Push theory with concrete exercises
  • Push experienced based learning with theoretical reflections.