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Jamba Juice: Case Study. Presented by: Team Space Dynamite. Jamba’s Mission. “Enriching the daily experience of our customers, our community, and ourselves through the life-nourishing qualities of fruits and vegetables” - Official Jamba Juice Mission Statement. Company History.

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Jamba Juice: Case Study


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    1. Jamba Juice: Case Study Presented by: Team Space Dynamite

    2. Jamba’s Mission “Enriching the daily experience of our customers, our community, and ourselves through the life-nourishing qualities of fruits and vegetables” -Official Jamba Juice Mission Statement

    3. Company History • Opened as “The Juice Club” in 1990; name changed in 1995; went public in 1996 • Kirk Perron was health and nutrition specialist; wanted a fast food alternative • Considered industry leader in smoothie market

    4. Key Services • Provide the consumer with healthy food in a fun environment • Provide a diverse product: • Healthy Meal Alternative • Energy Boost • "Treat" market

    5. Environmental Scan:Jamba at Rutgers? • Social • Economic • Technological • Competitive • Regulatory Key Factor #2 Key Factor #1

    6. Competitive Scan • Likelihood of new entrants:  High • Barriers to Entry: Few • Existing competitors:  Many • Substitutes: Many

    7. Fundamental or Fad? • Healthy eating is a strong trend • “Green” Product • Consumer Perception • Serves varied purposes