Jamba Juice: Case Study. Presented by: Team Space Dynamite. Jamba’s Mission. “Enriching the daily experience of our customers, our community, and ourselves through the life-nourishing qualities of fruits and vegetables” - Official Jamba Juice Mission Statement. Company History.
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Jamba Juice: Case Study Presented by: Team Space Dynamite
Jamba’s Mission “Enriching the daily experience of our customers, our community, and ourselves through the life-nourishing qualities of fruits and vegetables” -Official Jamba Juice Mission Statement
Company History • Opened as “The Juice Club” in 1990; name changed in 1995; went public in 1996 • Kirk Perron was health and nutrition specialist; wanted a fast food alternative • Considered industry leader in smoothie market
Key Services • Provide the consumer with healthy food in a fun environment • Provide a diverse product: • Healthy Meal Alternative • Energy Boost • "Treat" market
Environmental Scan:Jamba at Rutgers? • Social • Economic • Technological • Competitive • Regulatory Key Factor #2 Key Factor #1
Competitive Scan • Likelihood of new entrants: High • Barriers to Entry: Few • Existing competitors: Many • Substitutes: Many
Fundamental or Fad? • Healthy eating is a strong trend • “Green” Product • Consumer Perception • Serves varied purposes