Five Major Players in the Advertising Industry. Advertisers Marketing or advertising dept. In-house agency –> function? Pros and cons? Agencies (External): Different Types, Its typical structure Media Suppliers/Vendors:
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Source: Advertising Age Fact Sheet 2005
Data is based on their 2003 ad spending, the sum of measured media from TNS and unmeasured estimates by Advertising Age.
$ in millions --- measured U.S. ad spending in NPs, magazines, outdoor, broadcast and cable TV and radio.
Data based on 100 Leading National Advertisers.
*Broadcast TV includes network, spot, syndicated and Spanish-language TV.
(US revenue in 2003, $ in millions)
(by worldwide revenue in 2003, $ in millions)
Top 5 groups dominate global advertising and media!!!