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Targeting Golf Clubs: A Segmentation Approach for Market Analysis

Explore segmentation variables for golf clubs, catering to beginners, casual golfers, and serious players based on price ranges and brands. Learn how to target specific consumer groups effectively in the golf equipment market.

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Targeting Golf Clubs: A Segmentation Approach for Market Analysis

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  1. Segmentation Examples

  2. Variables • Age • Income • Gender • Education • Lifestyle • Social class • Type of usage • Geography, climate, terrain

  3. Computers • Desktop vs. laptops • Personal use vs business use • Powerful vs. basic • Gaming vs. basic • Hi-end vs low-end

  4. Jeans • Work jeans • Designer jeans • Brand name, mid-price (Eddie Bauer, Levi’s) • Low price (Wal-Mart)

  5. Make-up • Lower priced lines (Wet n’ Wild) • Mid-priced (Maybelline) • High-end (Clinique, Estee Lauder)

  6. Golf clubs • Beginner sets, low-priced up to $250 • Casual golfers, $250 - $750 (Ram, Top Flite) • Serious golfers, priced up to $2500 (Callaway, Taylor Made)

  7. Athletic Shoes • ? • ? • ? • ?

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