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Market Analysis

Market Analysis

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Market Analysis

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Presentation Transcript

  1. Market Analysis • The Sports Company

  2. Introduction • Analysis of past, present, and future sales • David Rakes

  3. Topics of Discussion • Sales Growth • Competition • Market Share

  4. Sales Growth • 1997 sales $5,100,000 • 1998 sales $5,900,000 • 1999 sales $7,400,000 • 2000 sales $10,200,000

  5. Sales Growth

  6. Market Share • 35% Sports Company • 40% Action Corporation • 25% Teams Unlimited • 10% Other

  7. Competition • Action Corporation • established in 1986 • Located in Union, Oregon • Teams Unlimited • established in 1989 • located in Spring, Maine

  8. Next Steps • Research Industry Trends • Detail Strengths and Weaknesses • Develop Future Marketing Plan

  9. What this Means • Past – sales doubled in 4 years • Present – market share 35% • Future – where to go from here?

  10. Market Analysis The End