digital signage solutions

1. What is digital signage? Signage is the design or use of signs and symbols to communicate your message to a specific group. Digital Signage is a sub segment of signage that communicates by showing signs and symbols by projection or on TV screens and monitors. The content shown can include digital images, video, streaming media and other information.

2. Benefits Advantage of Dynamic Content  One Click Management  Out of site editing facility  Dynamic Promotion of Offers and important updates  Live updates  No printing cost Less time consumption  Easy to use editing tool  Central monitoring  Video & Audio outputs  Dynamic content  Instant Content Updates  Single Click Edit Tool  Set the video as per own timeline  Set the Video duration and Repetition as required  Play Video files and SWF(Flash) files.  Centrally Monitoring  Much more interactive with Audiences

3. Benefits in business The technology helps you stay in the game and in line with competitors. It saves time and resources, compared to printing, and it is great for attracting attention. You have full control over what to display to customers, who may be intrigued by the entertainment and interactivity, while your sales and customer service personnel handle other important tasks. Therefore, a company can focus on catering to what consumers expect from digital advertising. Electronic signage is effective at displaying product-, location-, and demographic-specific information. Your content can be quickly tailored to match the interests of potential customers. Therefore, you can improve your advertising, marketing messages, and atmosphere with digital solutions that: Improve Recall/Retention: Of customers that enter a store, 8 in 10 saw a sign that caught their attention.2 Electronic displays not only increase retention of product information, but also provide updates at service locations, such as banks, hotels, or fast food venues, so customers are more likely to return. Vivid high-definition displays are much more effective than television, print, or radio in capturing attention. Integrate animations, online video, and news feeds, and you don’t just connect with customers; you can effectively influence their purchase decisions.

4. Boost Awareness: Digital messages are highly dynamic, in terms of movement, which generates attention. If you can get consumers to pay attention to the right message, you generate interest. The more relevant a message is, the more likely a customer is to take action and purchase your product or service. Many people see traditional ads as just background noise, but digital signage enables you to be much more engaging. Whether it’s at a bank, a train station, or an airport, you can entertain and sell to customers. They’re also likely to remember your messages. The boost in recall mentioned above means if someone sees your product or another digital ad for it, they are almost certain to recognize your brand and feel a sense of trust. In fact, digital marketing is 47.7% effective on brand awareness.3 Increase Revenue: Studies have found digital marketing boosts sales volume by 31.8% and supports a 32.8% increase in repeat buyers and in-store traffic.4 More sales equal more revenue, but profitability is also enhanced by the fact customers tend to spend more time in stores and have decreased perceived wait times. A significant increase in customer retention helps increase earnings as well. Allow Access to Digital Content: You’re not limited to just streaming product-based videos. Digital signs can integrate RSS feeds, social media content, and even weather updates at the same time products are advertised. The social media aspect takes advantage of peer-to-peer recommendations, which consumers trust the most. Customers are, therefore, more likely to trust your brand as buy into your products and services. Plus, this content can be changed quickly, multiple times daily, so you can target specific demographics based on time, season, or short-range promotions. There are no limits as to how many messages you can deliver daily, with a dependable level of consistency across locations.

5. Save Costs: While traditional signage takes considerable time, effort, and money, digital signs can be adjusted with less effort. It may require only one person to make the changes. You don’t have to rely on a whole team and new set of materials to get the job done, which conserves your budget in big ways. Showcase Your Company: No matter what your company does or sells, you can showcase its accomplishments and work. Set up videos, slideshows, animations, or testimonials. There are many ways to engage in brand promotion to raise awareness and build trust among customers. Can Be Remotely Managed: Modern signage systems are connected to the internet, so all you needis a computer to generate and deliver messages. It often takes just a few hours to go from idea to display. On the other hand, print advertising can take weeks to reach a consumer. Multiple messages, rather than a single one, can be delivered over a given amount of time, expanding what you can communicate to customers as they wait.