Landing pages are a fundamental part of any website. They are significant for lead generation efforts, therefore every campaign run by the company or any offers created should be linked to a custom landing page. Hence, a landing page needs to look good and perform even better, to increase the conversion.
Straight To The Point: Straight To The Most people have a short attention span, hence it is important to get straight to the point while designing a landing page. Visitors come to the landing page for a purpose, and it is important to serve that purpose for them to achieve what they are looking for. Ensure to highlight the value of what is being offered to them and how will it address their needs, interests or problems. Emphasize the key points by using bold texts or italics, and keep things as brief as possible.
Clear Call to Action: The landing page should not be littered with too much information or multiple calls to action. Less is more when it comes to landing pages. Too many action options are only going to confuse the visitors. Give the visitors more reason to stay on the page rather than providing too many ways to exit it.
Don’t Stuff The Page: Keep the landing page as minimalist as possible. Cluttering it with Navigation, links to other pages, and even extra images will totally change the purpose of the landing page and make the visitor run away to somewhere else. Give the visitors to focus, on filling out the form.
Stamp On A Logo: Your Logo Here It is vital to have a logo placed strategically on all the landing pages for the people to recognize the landing page as being a publication of the business. This one is particularly critical for visitors who come from outer sources, like social-media or search. The logo should be strategically placed on all the landing pages and the position of the logo should be maintained for consistency.
Keep It Short And Simple: The conversion of a visitor depends on how well they understand the form on the landing page. It is important to keep it short and simple. Prospects do not want to fill out 12 questions to get to whatever that is being offered. The fewer questions asked, the higher the conversion rate will be. Once all the basic information of the prospect client is captured it becomes easier to build their profile during future campaigns.
The above mentioned tips are a great way to create effective landing pages. Creating compelling landing pages with clear calls to action will help improve conversion numbers.
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