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This strategic map outlines a comprehensive approach for a fashion retail business to drive sustainable growth. It targets an annual sales growth of 20% while focusing on meeting middle-class consumers' basic fashion needs. The plan emphasizes effective inventory management through just-in-time replenishment and the use of POS systems linked to inventory management. Additionally, it includes elements of customer feedback incorporation, training for efficient order processing, and trend monitoring to adapt to consumer preferences swiftly.
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LC’S STRATEGY MAP F1. ABV AVRG PROFIT GRWTH FINANCIAL F2. Generate sales growth 20%/yr F3. Attain 60% undiscounted sales CUSTOMER C1. Satisfy basic fashion needs of middle class consumers C2. Ensure ability to match customer preference per store INTERNAL PROCESS IP3. Fulfill demand per store J.I.T. IP5.Replenish without overstocking IP1. Deploy fashion consultants to monitor future trends IP2. Use test store to examine customer preference and reactions IP6. Link P.O.S system with inventory mgt LEARNING L2. Train in prompt order processing . L3. Develop ability to use P.O.S data for forecasting demand. L1. Develop ability to use feedback to source or develop new designs