Unit6 Retailing. By Zhang Bing. I. Teaching Objectives.
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By Zhang Bing
The topic of this unit is retailing, which is the intermediate stage from suppliers to end-users. The passages involved discourses on the history of retailing, its main existing format: shopping center, chain store, supermarket, specialty store and discount store. Taking Somerset for example, the passages give us a brand-new definition on the operating philosophy of retailing, which is practical for the international trade.
1.Could you list some major types of retailing?
e.g. department stores, chain stores, supermarket, specialty store, convenience store, hypermarket, discount store
2.Do you know some leading retailers in the world? Give examples.
e.g. Wal-mart, K-mart, Carrefour, 7-eleven
3.Why are retailers so popular with consumers nowadays?
e.g. convenient, face-to-face, lowest price
4.What do you think are future trends in retailing?
e.g. more convenience and efficiency, service, information technology
1.modest: moderate or limited in size, quantity or range; not extreme; medium-sized
2.evolve into: develop gradually into
e.g. Some Christians will refuse to believe that humans evolved from apes.
revolve: e.g. All the questions revolved around whether she released the company secrets to our competitor.
3.first-ever: being the first time or the first one to do something
4.leapfrog: to avoid by or as if by a round about route
5.exceptional: well above average; extraordinary
e.g. Encouraged by the preferential policy, private enterprises have shown exceptional growth during the past two years.
1.reach: (n.)range or scope of influence or effect
e.g. An expensive trip like that would be completely beyond my reach.
2.charitable: of, for, or concerned with the organization for helping the needy
e.g. The millionaire set up a charitable foundation to help the old and disabled people.
3.blaze the trail: to be the first in some direction or activity
4.a far cry from: be quite different from
5.entice: lure, attract
entice somebody (away)(from something)
entice somebody (into something/ doing something)
1.top: to exceed or surpass
e.g. Michael Jackson’s newly released CD topped the chart for five weeks.
2.air: (v.i.) to broadcast on television or radio
e.g. The debate between the two top IT companies will be aired live on ABC at 7:00 tonight.
3.appeal to: to attract; seem good to (somebody)
e.g. The idea of not having to get up early every morning appeals to me, so I quit the job of the editor to become free lance.
4.landscape: a full view
1.precursor: something that comes before another and leads to it or is developed into it
2.make history: to do or to be concerned in something important which will be recorded and remembered
e.g. Margaret Thatcher made history by becoming the first British woman Prime Minister.
e.g. By that time we shall export three times as many as toys as we did in 2001.
Our insurance coverage is for 110% of the invoice value, up to the port of destination only.
no… more than…=not any more.. than…
1.writing strategy: E-mail