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  1. Implementation of Lyris Mark Engebretson School of Public Health

  2. Background • In early 2006, SPH had… • One biweekly internal newsletter for all students, faculty, and staff (SPH News) • An all-school listserv (manually updated) everybody@sph.umn.edu • A communications problem

  3. Background • AHC and SPH focus groups learned that students didn’t know if SPH News (and AHC News Capsules) was intended for them; these newsletters didn’t seem relevant • E-mail list was spammed by people within the school and by people outside the school

  4. Background • This was typical: • “Attention SPH students, faculty and staff: • In the interest of promoting wellness and togetherness I would like to start an informal tradition of a morning group run/jog for anyone interested. … Lets meet Tuesday and Thursday (April 3rd and 5th) at 7:45 am at the gopher statue outside the rec center.”

  5. Background • Two days later… • “Attention SPH students, faculty and staff, • I am sorry if anyone came to the run thursday morning and didn't find me there. I was not feeling well that morning and could not make it. I will be at the gopher statue this Tuesday and Thursday at 7:45 for those who would like to run. See you there!”

  6. Solutions • Develop e-mail policy • Develop targeted e-newsletters • Implement Lyris • Create opt-out student-to-student listserv

  7. E-mail Policy • Modeled after other colleges/universities • Intended to reduce the volume of e-mail • Intended to promote more planning when communicating with internal audiences

  8. E-mail Policy Types of E-mail, Approval and Delivery: • Urgent messages • Important messages (messages of school-wide importance) • Informational messages www.sph.umn.edu/about/policies/email.html

  9. E-mail Policy Lists affected: • All School • All Faculty • All Students • All Staff Approvers: • Dean • Associate and Assistant Deans • Student Services Director

  10. Delivery Process/Guidelines • Lyris must be used to deliver messages • Lists must be managed in Lyris • Divisions urged to use Lyris • Guidelines provided regarding subject/body of message, attachments (none), sender info, etc.

  11. SPH e-newsletters • Internal: • SPH News (faculty/staff) biweekly • The Weekly SPHere (students) External: • SPH Alumni News (quarterly) • Research Brief (monthly) • Welcome ‘U’ News (monthly) • SPH Mentor Connection (monthly) • CPHEO News • MHA alumni info

  12. SPH e-newsletters

  13. SPH e-newsletters (text)

  14. GIL Segments • All internal mailings (newsletters and other mailings) use the appropriate GIL segment:

  15. Advantages • Central record of all mass e-mailings • GIL segment is updated automatically prior to each mailing • Tracking of opens, clickthroughs • More control over formatting of e-newsletters (text version is link to web)

  16. Disadvantages • More of my time spent managing manual lists and sending e-mails: • For the Dean • Associate Deans • HR Director • Etc…..

  17. Some Numbers • Opens average 34% • Clickthroughs average 22.5% • 20,203 pageviews and 4,157 visitors for online Weekly SPHere in 2007-08 school year

  18. Other e-mail Tools • Deliver blogs, podcasts via e-mail to subscribers using: • Feedburner (www.feedburner.com) • Feed Blitz (www.feedblitz.com)

  19. Feedburner

  20. Feedburner • Feedburner’s “BuzzBoost” provides a snippet of JavaScript to paste into your pages so you can republish feeds.

  21. Thank You: • Peter Riemenschneider • Peter Wiringa • Jane Gehan • Joann Gustafson • John Kellogg