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Identify your customers’ top tasks May 19, 2009 Gerry McGovern gerry@customercarewords.com www.customercarewords.com What do they really look for when they come to a university website How students choose college 1.Task Identification 2. Polling 3. Analysis The Long Neck

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identify your customers top tasks

Identify your customers’ top tasks

May 19, 2009

Gerry McGovern

gerry@customercarewords.com

www.customercarewords.com

selling more in car satellite navigation gps products

Selling more in-car satellite navigation/GPS products…

Customer: An International manufacturer of audio and video products for use at home, in the car and in business environments.

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Copyright © www.gerrymcgovern.com

how people buy cars

How people buy cars…

Customer: Multinational corporation and one of the world's most dominant automakers

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3. Analysis

...extensive analysis of the results enables identification of the most important carewords and careword groupings.

benefits
Benefits:

More Important to Customer

More Important to Company

Engine

Design / style

Quality

Brand reputation

  • Reliability / ratings
  • Low fuel consumption
  • Dependable
  • Affordability
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3. Analysis

1.Task Identification

2. Polling

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Top Tasks continuous improvement

Facts not opinions: customer-centric

questions answers
Questions & Answers

Take the next step:

Visit our website: www.customercarewords.com

Or Email: info@customercarewords.com