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I Blog to Differ . Chelle Honiker Yarbrough, CTC TravelWebMarketing.com 877-442-1975. A Little Web History & Future. Web 1.0 Compuserve, AOL Web 1.5 Websites, Search Engines Web 2.0 Social Networking, Blogs, Microblogging Beyond?. What is a Blog?. Duh. Short for Web-Log. Diary

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i blog to differ

I Blog to Differ

Chelle Honiker Yarbrough, CTC

TravelWebMarketing.com

877-442-1975

a little web history future
A Little Web History & Future
  • Web 1.0
    • Compuserve, AOL
  • Web 1.5
    • Websites, Search Engines
  • Web 2.0
    • Social Networking, Blogs, Microblogging
  • Beyond?
what is a blog
What is a Blog?
  • Duh. Short for Web-Log.
    • Diary
    • Announcement
    • Insight
    • Human Connection/Face to Business
    • Interaction
    • OPPORTUNITY
how a blog can help business
How a Blog Can Help Business
  • Absolutely the most reliable way to get your information into the search engines, period.
  • Blogs are the key to the home page of Google and others via RSS
    • RSS=Really Simple Syndication
options for your own blog
Options for Your Own Blog
  • Web Service (Developer Hosted)
    • Wordpress.com
    • Blogger (Google)
    • Typepad
    • Moveable Type
  • Benefits:
    • Quicker roll-out of new features, support
my suggestion diy wordpress
My Suggestion: DIY Wordpress
  • Good Web Hosts Offer 1-Click Installation & Upgrades Shameless Plug: (gemtravelsites.com)
  • Hosted together with website or as separate URL
  • Point and Click Design & Configuration
deciding on designs
Deciding on Designs
  • Branding
    • Colors, logo & layout same as website
  • Differentiation
    • Niche-based blog to market to certain segment
  • Free Wordpress Design Themes
    • http://wordpress.org/extend/themes/
  • Premium Wordpress Design Themes
  • Wordpress Design Customization/Creation
wordpress advantages
Wordpress Advantages
  • Open Source – Free & Innovative
  • Thousands of Themes
  • Thousands of Plug-Ins
    • Small programs designed to perform specific task within Wordpress like:
      • SEO, Pinging, SiteMapping, Spam Filtering, Post by Email, Google Analytics, Flickr (Photos) Integration, Adsense, tags, Bulletin Boards…
setting it up right
Setting It Up Right
  • Posts vs. Pages
    • Pages are “permanent”– about the author, contact forms, etc.
    • Posts are “date sensitive”– offers, new information and can be dated in past or future
    • Decide how often to post.
    • Don’t be a copycat.
    • Tag Everything
content is king keywords are queen smoosh them
Content is King – Keywords are Queen. Smoosh Them.
  • Don’t write for search engines – write for people, but look for opportunities.
  • Collaborate with everyone in office
  • Outsource to professional writers
    • http://travelwriters.com
    • http://travelwebmarketing.com
  • Guest Bloggers
    • DSM’s?
under the hood
Under the Hood
  • 4SpaInfo.com
    • Separately managed
    • Niche Based
  • HollandAmerica.net
    • Integrated with Site Design
    • Highly Successful
slide15
Q & A
  • Chelle Honiker Yarbrough, CTC
  • TravelWebMarketing.com
  • GemTravelSites.com
  • 877-442-1975 – Toll-Free
  • [email protected]
  • Twitter:chelleyarbrough
  • Blog: http://mentalgaragesale.com
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