1. Global Car Industry Overview • Consolidation • Global networks • Legislation dependent technology • Homogenous products

2. PEST Analysis Political • Environmental legislation explorations • UK car market affected by investigations • High concentrations of market ownership

3. PEST Analysis Economical • Overcapacity • Industry at the whim of the business cycle • Few independent car makers • Difficulty in sustaining competitive ads.

4. PEST Analysis Social • Erosion of brand extras • Market movement from petrol to diesel • Manufacturing to a consumer dictated market

5. PEST Analysis Technological • Discoveries spurred by govt. legislation • Rising costs of developments • New model development is cautious

6. Main Competitive Factors • New technological developments • Brands and joint ventures • Alliances to further market knowledge • Sharing design/technological developments • International boundaries being eroded

7. A Look At Ford and GM Ford • Growth by acquisitions • Jaguar, Volvo, Aston Martin, Land Rover General Motors • Prioritized in making alliances • Smart way of being global but local