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2. This graphic illustrates the continuing growth of e-commerce. The dot-com bubble burst in March 2001. This graphic illustrates the continuing growth of e-commerce. The dot-com bubble burst in March 2001.

3. This slide discusses reasons why e-commerce has grown so quickly – because of the unique nature of the Internet and e-commerce, which are richer and more powerful than previous technology revolutions like radio and TV. Ask students what the effects are of the four features listed on this slide. Ubiquity: Marketplace removed from temporal, geographic locations to become “marketspace”. Enhanced customer convenience and reduced shopping costs Global reach: Commerce enabled across cultural and national boundaries seamlessly and without modification. Marketspace includes, potentially, billions of consumers and millions of businesses worldwide. Universal standards: Disparate computer systems easily communicate with each other. Lower market entry costs—costs merchants must pay to bring goods to market. Lower consumers’ search costs—effort required to find suitable products. Richness: Possible to deliver rich messages with text, audio, and video simultaneously to large numbers of people. Video, audio, and text marketing messages can be integrated into single marketing message and consumer experience. This slide discusses reasons why e-commerce has grown so quickly – because of the unique nature of the Internet and e-commerce, which are richer and more powerful than previous technology revolutions like radio and TV. Ask students what the effects are of the four features listed on this slide. Ubiquity: Marketplace removed from temporal, geographic locations to become “marketspace”. Enhanced customer convenience and reduced shopping costs Global reach: Commerce enabled across cultural and national boundaries seamlessly and without modification. Marketspace includes, potentially, billions of consumers and millions of businesses worldwide. Universal standards: Disparate computer systems easily communicate with each other. Lower market entry costs—costs merchants must pay to bring goods to market. Lower consumers’ search costs—effort required to find suitable products. Richness: Possible to deliver rich messages with text, audio, and video simultaneously to large numbers of people. Video, audio, and text marketing messages can be integrated into single marketing message and consumer experience.

4. This slide continues the discussion of the unique features of the Internet and e-commerce. Ask students what the effects are of the four features listed on this slide. Interactivity: Consumers engaged in dialog that dynamically adjusts experience to the individual. Consumer becomes co-participant in process of delivering goods to market. Information density: Greater price transparency. Greater cost transparency. Enables merchants to engage in price discrimination. Personalization/Customization: Personalized messages can be sent to individuals as well as groups. Products and services can be customized to individual preferences. Social technology: New Internet social and business models enable user content creation and distribution, and support social networks. This slide continues the discussion of the unique features of the Internet and e-commerce. Ask students what the effects are of the four features listed on this slide. Interactivity: Consumers engaged in dialog that dynamically adjusts experience to the individual. Consumer becomes co-participant in process of delivering goods to market. Information density: Greater price transparency. Greater cost transparency. Enables merchants to engage in price discrimination. Personalization/Customization: Personalized messages can be sent to individuals as well as groups. Products and services can be customized to individual preferences. Social technology: New Internet social and business models enable user content creation and distribution, and support social networks.

5. This slide introduces digital markets and discusses the effects of digital markets on the ways companies conduct business. Ask students to define the terms listed here, and also to explain how each of these effects (lowered information asymmetry, etc.) are created by digital markets. Information asymmetry: when one party in a transaction has more information that is important for the transaction than the other party Search costs: The effort to find suitable products Transaction costs: The cost of participating in a market Menu costs: Merchants’ costs of changing prices Price discrimination: Selling the same goods, or nearly the same goods, to different targeted groups at different prices. Dynamic pricing: The price of a product varies depending on the demand characteristics of the customer or the supply situation of the seller Disintermediation: The removal of organizations or business process layers responsible for intermediary steps in a value chainThis slide introduces digital markets and discusses the effects of digital markets on the ways companies conduct business. Ask students to define the terms listed here, and also to explain how each of these effects (lowered information asymmetry, etc.) are created by digital markets. Information asymmetry: when one party in a transaction has more information that is important for the transaction than the other party Search costs: The effort to find suitable products Transaction costs: The cost of participating in a market Menu costs: Merchants’ costs of changing prices Price discrimination: Selling the same goods, or nearly the same goods, to different targeted groups at different prices. Dynamic pricing: The price of a product varies depending on the demand characteristics of the customer or the supply situation of the seller Disintermediation: The removal of organizations or business process layers responsible for intermediary steps in a value chain

6. This graphic illustrates how disintermediation reduces prices to consumers. It also allows manufacturers to earn more profit for the product.This graphic illustrates how disintermediation reduces prices to consumers. It also allows manufacturers to earn more profit for the product.

7. This slide continues the discussion of key concepts in e-commerce, looking at digital goods and how these compare with traditional goods. Ask students how their purchases of digital goods have changed over the past five years. Are digital goods equal in value to their traditional counterparts? What benefits and drawbacks do they have?This slide continues the discussion of key concepts in e-commerce, looking at digital goods and how these compare with traditional goods. Ask students how their purchases of digital goods have changed over the past five years. Are digital goods equal in value to their traditional counterparts? What benefits and drawbacks do they have?

8. This slide and the next several slides discuss new business models that are enabled by the Internet and e-commerce. While many of the new business models are pure-play, some, especially in the retail industry, are clicks-and-mortar. Some of the new models take advantage of the Internet’s communication capabilities, such as the social networking sites. Ask students what other sites take advantage of the Internet’s communication abilities. Ask students to differentiate between banner ads and popup ads.This slide and the next several slides discuss new business models that are enabled by the Internet and e-commerce. While many of the new business models are pure-play, some, especially in the retail industry, are clicks-and-mortar. Some of the new models take advantage of the Internet’s communication capabilities, such as the social networking sites. Ask students what other sites take advantage of the Internet’s communication abilities. Ask students to differentiate between banner ads and popup ads.

9. This slide continues the discussion of new Internet business models. Ask students to give examples of these business models. Ask how these business models create revenue. Content provider – Access fees, advertising Portal – Advertising Service provider – subscription, advertisingThis slide continues the discussion of new Internet business models. Ask students to give examples of these business models. Ask how these business models create revenue. Content provider – Access fees, advertising Portal – Advertising Service provider – subscription, advertising

10. This slide continues the discussion of Internet business models. Ask students how each of these models creates revenue and ask them to provide an example of that business model.This slide continues the discussion of Internet business models. Ask students how each of these models creates revenue and ask them to provide an example of that business model.

11. This slide introduces the types of e-commerce. B2C, B2B, and C2C e-commerce are categorized according to the nature of the participants. M-commerce is a category based on the nature of the connection to the Internet. Ask students to provide examples of the different types of e-commerce listed here.This slide introduces the types of e-commerce. B2C, B2B, and C2C e-commerce are categorized according to the nature of the participants. M-commerce is a category based on the nature of the connection to the Internet. Ask students to provide examples of the different types of e-commerce listed here.

12. This slide introduces the use of Internet-based techniques for achieving greater customer intimacy. Ask students for examples of clickstream tracking and collaborative filtering tools in action (Amazon’s recommendations for new products). Ask students to describe the types of information that can be gleaned about their habits from a web site.This slide introduces the use of Internet-based techniques for achieving greater customer intimacy. Ask students for examples of clickstream tracking and collaborative filtering tools in action (Amazon’s recommendations for new products). Ask students to describe the types of information that can be gleaned about their habits from a web site.

13. This graphic illustrates how clickstream tracking works and what the store can tell about the activities of a shopper on their Web site. Extensive metrics exist for various types of user behavior, from the time spent on a Web page to the number of products ordered and placed in a shopping cart but not purchased.This graphic illustrates how clickstream tracking works and what the store can tell about the activities of a shopper on their Web site. Extensive metrics exist for various types of user behavior, from the time spent on a Web page to the number of products ordered and placed in a shopping cart but not purchased.

14. This graphic illustrates some of the types of personalization that clickstream tracking can make possible. Have students found suggestions made by a Web site useful in their experience?This graphic illustrates some of the types of personalization that clickstream tracking can make possible. Have students found suggestions made by a Web site useful in their experience?

15. This slide continues the discussion of Internet-based techniques for enhancing customer intimacy. Ask students to explain why marketers are looking to analyze blog content, and content from chat rooms and message boards. Ask students to describe and evaluate their experiences in using any Web-based customer self-services, such as FedEx or UPS package tracking. This slide continues the discussion of Internet-based techniques for enhancing customer intimacy. Ask students to explain why marketers are looking to analyze blog content, and content from chat rooms and message boards. Ask students to describe and evaluate their experiences in using any Web-based customer self-services, such as FedEx or UPS package tracking.

17. This slide looks at changes brought to B2B e-commerce by Internet technologies. Note that the Internet and Web technology enable businesses to create new electronic storefronts for selling to other businesses with multimedia graphic displays and interactive features similar to those for B2C commerce. Alternatively, businesses can use Internet technology to create extranets or electronic marketplaces for linking to other businesses for purchase and sale transactions.This slide looks at changes brought to B2B e-commerce by Internet technologies. Note that the Internet and Web technology enable businesses to create new electronic storefronts for selling to other businesses with multimedia graphic displays and interactive features similar to those for B2C commerce. Alternatively, businesses can use Internet technology to create extranets or electronic marketplaces for linking to other businesses for purchase and sale transactions.

18. This graphic illustrates how EDI is used by firms and their suppliers to automate transactions for both B2B e-commerce and continuous replenishment.This graphic illustrates how EDI is used by firms and their suppliers to automate transactions for both B2B e-commerce and continuous replenishment.

19. This slide continues the discussion of ways the Internet and Web technologies have changed B2B e-commerce. One way is in using an extranet to link to the firm’s suppliers. The text provides the example of VW Group Supply, which links the Volkswagen Group and its suppliers. VW Group Supply handles 90 percent of all global purchasing for Volkswagen, including all automotive and parts components.This slide continues the discussion of ways the Internet and Web technologies have changed B2B e-commerce. One way is in using an extranet to link to the firm’s suppliers. The text provides the example of VW Group Supply, which links the Volkswagen Group and its suppliers. VW Group Supply handles 90 percent of all global purchasing for Volkswagen, including all automotive and parts components.

20. This graphic illustrates a private industrial network, and how it can link to both suppliers and distributors.This graphic illustrates a private industrial network, and how it can link to both suppliers and distributors.

21. This slide continues the discussion of ways the Internet and Web technologies have changed B2B e-commerce, in this case by the ability to create Net marketplaces. Ask students to distinguish between and provide examples of direct and indirect goods. (Direct goods are goods used in a production process, such as sheet steel for auto body production. Indirect goods are all other goods not directly involved in the production process, such as office supplies or products for maintenance and repair.) Ask students to distinguish between vertical and horizontal marketplaces.This slide continues the discussion of ways the Internet and Web technologies have changed B2B e-commerce, in this case by the ability to create Net marketplaces. Ask students to distinguish between and provide examples of direct and indirect goods. (Direct goods are goods used in a production process, such as sheet steel for auto body production. Indirect goods are all other goods not directly involved in the production process, such as office supplies or products for maintenance and repair.) Ask students to distinguish between vertical and horizontal marketplaces.

22. This graphic illustrates a net marketplace, and the functions that it can provide to participants in managing their transactions. The text provides the example of Exostar, an aerospace and defense industry-sponsored Net marketplace that focuses on long-term contract purchasing relationships and on providing common networks and computing platforms for reducing supply chain inefficiencies. More than 16,000 trading partners in the commercial, military, and government sectors use Exostar’s sourcing, e-procurement, and collaboration tools for both direct and indirect goods.This graphic illustrates a net marketplace, and the functions that it can provide to participants in managing their transactions. The text provides the example of Exostar, an aerospace and defense industry-sponsored Net marketplace that focuses on long-term contract purchasing relationships and on providing common networks and computing platforms for reducing supply chain inefficiencies. More than 16,000 trading partners in the commercial, military, and government sectors use Exostar’s sourcing, e-procurement, and collaboration tools for both direct and indirect goods.

23. This slide continues the discussion of ways the Internet and Web technologies have changed B2B e-commerce, in this case by the ability to create exchanges. The text provides the example of FoodTrader.com, which automates spot purchases among buyers and sellers from more than 180 countries in the food and agriculture industry.This slide continues the discussion of ways the Internet and Web technologies have changed B2B e-commerce, in this case by the ability to create exchanges. The text provides the example of FoodTrader.com, which automates spot purchases among buyers and sellers from more than 180 countries in the food and agriculture industry.

24. This slide introduces m-commerce, the use of wireless mobile devices for purchasing goods and services. M-commerce is especially well-suited for specific types of applications and services. Ask students what applications and services they use with their cell-phones. Have any purchased games or entertainment, and from what companies?This slide introduces m-commerce, the use of wireless mobile devices for purchasing goods and services. M-commerce is especially well-suited for specific types of applications and services. Ask students what applications and services they use with their cell-phones. Have any purchased games or entertainment, and from what companies?

25. This graph illustrates the steady growth of m-commerce sales. Have any of the students purchased something using their cell phone or mobile laptop computer?This graph illustrates the steady growth of m-commerce sales. Have any of the students purchased something using their cell phone or mobile laptop computer?

26. This slide continues the discussion of m-commerce. Ask students what their experience is of the data limitations and display screens for their mobile phones. Do any use wireless portals, and if so, which ones?This slide continues the discussion of m-commerce. Ask students what their experience is of the data limitations and display screens for their mobile phones. Do any use wireless portals, and if so, which ones?

27. This slide introduces the types of electronic payment systems used to pay for goods on the Internet. Ask students which of these payment systems they have used, and to evaluate the system’s ease of use.This slide introduces the types of electronic payment systems used to pay for goods on the Internet. Ask students which of these payment systems they have used, and to evaluate the system’s ease of use.

28. This slide continues the look at the different types of electronic payment systems. Have any students used electronic billing? This slide continues the look at the different types of electronic payment systems. Have any students used electronic billing?

30. This slide looks at payment systems used in m-commerce. Note that in Europe and Asia, phones are integrated into a large array of financial institutions, while in the U.S. cell phone service resides behind a “walled garden” of telephone providers.This slide looks at payment systems used in m-commerce. Note that in Europe and Asia, phones are integrated into a large array of financial institutions, while in the U.S. cell phone service resides behind a “walled garden” of telephone providers.

32. Problem: Building a business model that serves the emerging market for social networking sites. Solutions: Sell games that are social experiences. Online users can access full games for free but must pay for any “virtual items” to enhance game play Prepaid cards used to purchase Nexon game items are second best-selling entertainment gift card at Target Nexon games all feature Forums where users can socialize, share tips Demonstrates digital technology’s role in generating new business models The opening case describes the business model of Nexon Games, which creates popular online games. While the basic games are provided for free, users must pay for game enhancements, such as in-game virtual items. Ask students if they have every played online games and what the revenue model was for that games site.The opening case describes the business model of Nexon Games, which creates popular online games. While the basic games are provided for free, users must pay for game enhancements, such as in-game virtual items. Ask students if they have every played online games and what the revenue model was for that games site.

33. This slide discusses what e-commerce is, and what the state of e-commerce is today. The text states that e-commerce history mirrors those of other technology innovations. What other innovations is e-commerce similar to? The book discusses new trends in e-commerce. Ask the students to describe some of these trends.This slide discusses what e-commerce is, and what the state of e-commerce is today. The text states that e-commerce history mirrors those of other technology innovations. What other innovations is e-commerce similar to? The book discusses new trends in e-commerce. Ask the students to describe some of these trends.

34. This Interactive Session looks at the online division of Turner Broadcasting System, which manages the online presence of sports leagues in conjunction with televised events. The case illustrates the ability of Internet-driven technologies to create new business models.This Interactive Session looks at the online division of Turner Broadcasting System, which manages the online presence of sports leagues in conjunction with televised events. The case illustrates the ability of Internet-driven technologies to create new business models.

35. This Interactive Session looks at the online strategy of J&R Electronics. It illustrates a company implementing a customer intimacy and a product differentiation strategy in order to compete with chain stores in the same arena.This Interactive Session looks at the online strategy of J&R Electronics. It illustrates a company implementing a customer intimacy and a product differentiation strategy in order to compete with chain stores in the same arena.