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Nescafe Gold

Nescafe Gold. Amanda Waas John Maxwell Broton -Anderson James Van Thiel. Nescafe Gold “Smart Pack”. New Environmentally Friendly Package “SMART PACK” Made from L aminated LLDPE, PET and Aluminum HDPE and EVA zipper. Nescafe Gold “Smart Pack”. Marketing Value

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Nescafe Gold

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  1. Nescafe Gold Amanda Waas John Maxwell Broton-Anderson James Van Thiel

  2. Nescafe Gold “Smart Pack” • New Environmentally Friendly Package • “SMART PACK” • Made from • Laminated LLDPE, • PET and Aluminum • HDPE and EVA zipper

  3. Nescafe Gold “Smart Pack” • Marketing Value • Uses Less Non-renewable Energy • Uses Less Water • Has Less Carbon Dioxide Emissions

  4. Advantages/Disadvantages • Advantages • Better for the environment • Easier to ship • Lighter • Less Brittle • Disadvantages • Hardness

  5. Nescafe Gold “Arthritis” • New packaging design to help people with arthritis

  6. What is Arthritis? • Inflammation of a joint, usually accompanied by pain, swelling, and stiffness • One of the most common disabilities in the United States • Costs the U.S. economy $128 billion annually • 9,367 deaths each year

  7. Special Gloves • Developed at Georgia Tech Research Institute • Homemade with a slick palm surface, and internal wires • Decreases a persons ability to grasp, pinch, turn, lift, and twist objects • $440 per pair

  8. Nescafe Gold “Arthritis” • Designed by using a new pair of “special gloves” • Large bottom and top which makes it easy to grip and also has a “click-and-lock” cap • Market Consideration • Reached out to those who have Arthritis • Still a very attractive, appealing package • Advantage/Disadvantage • Reached out to those who have Arthritis • Still a very attractive, appealing package • Stacking strength is lower

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