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Customer loyalty in home depot

Customer loyalty in home depot

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Customer loyalty in home depot

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  1. Customer loyalty in home depot By Brian Gutierrez

  2. True friends – high margin, high frequency • Handy men, (do it yourself) • construction related workers • Landscaping companies

  3. Butterflies-high margin, low frequency • Men and women who love gardening ( only come in the spring)

  4. Barnacles– low margin, high frequency • Experienced customers like construction workers who have years and years of going to home depot and finding exactly what they need and nothing else. • Inexperienced customers who do not know much about home depot and ask he employees many question and end up leaving without buying anything.

  5. Strangers- low margin, low frequency • Kids who are not interested in anything from home depot. • Teens who are not engaged in anything from home depot • People who are not “handy” and have an occupation that does not involve construction related things.