Community Need Focus Groups. By Maria Cancino. Focus Groups. What is a focus group? A focus group involves the gathering of a group of people who are asked about their attitudes towards a concept, product or idea. Advantages Relatively inexpensive
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By Maria Cancino
Leung, L., & Savithiri, R. (2009). Spotlight on focus groups.55(2), 218-219. Retrieved from www.ncbi.nlm.nih.gov