ITU Workshop 2011

1. A New Vision for Child Online Protection : Green-i-Net and Green-i Campaign Jae-Ha, Jung KCSC, Korea ITU Workshop 2011 Apr. 2011

2. Background Convergence of regulatory bodies Feb. 2008 Korea Broadcasting Commission KCC Korea Internet Safety Commission KISCOM Ministry of Information & Communication MIC by Communications Commission ACT, 29th Feb. 2008 Korea Communications Commission KCC Korea Communications Standards Commission KCSC Governmental Regulator Independent Content Regulator

3. Background Content regulation models Spectrum of regulatory regime Diagram of regulatory type and incentive structure, Millwood-Hargrave Code Guardian Government Appointed Independent Body Industry Association Service Provider Stature Backed Code Approved Code Industry Code Unilateral Code Code Statutory Regulation Self Regulation Threat of Regulatory intervention Threat of Sanctions Industry Self-interest Brand Self-interest Main Incentive Statutory Regulation Co-Regulation Self-Regulation

4. Background Content regulation system in Korea KCSC Model for Internet Content Regulation KCC KCSC Government Independent Body Content Providers Content Users Law Legislation Commission Code Rating, Filtering, Awareness Statutory Regulation Self Regulation Threat of Regulatory intervention Threat of Sanctions ISPs Self-interest Users Self-interest Main Tools Statutory Regulation Co-Regulation Self-Regulation

5. Background The Framework of Internet Content Regulation Regulatory Legislations Communications Commission Act Regulatory Body : KCSC Internet Information Protection Act Blocking Prohibited Content Child Protection Act Rating & Labeling of Harmful Content Green-i-Net Encouraging Self-regulation Encouraging self-rating and filtering Education & Awareness Program

6. Green-i-Net as a Child online safety-Net

7. Green-i-Net & Green-i Campaign Playing Video

8. Why we needed the Green-i-Net Using Internet Teenagers 3 ~ 5 years 99.9% 63.0% Sources : KCC, 2010

9. Why we needed the Green-i-Net Internet Sample size 1,000 % Sources : KCSC, 2009 Sexual Materials Contact Experience intentional by chance both never

10. System of the Green-i-Net Since Apr. 2009 13s S/W Developers KCSC Government MEST, Local EDES Subsidy Funding Education and Awareness programs Rating Harmful Sites Green-i-Net S/Ws Free Filtering S/Ws Programs Filtering S/W Programs S/W Choice Children Parents Filtering

11. Green-i-Net System has Several characteristics Providing a measure for co-regulating Internet content Statutory regulation >> Green-i-Net << Self-regulation Rating(KCSC) Filtering(parents) Encouraging self-regulating of internet content Adopting market-oriented supply system of S/W Consumers(parents) choose a filtering S/W product Subsiding S/W developers based on their supply performances Encouraging technology competition among developers

12. Monitoring Education & Awareness Rating Filtering Programs in the Green-i-Net2.0 WWW.greeninet.or.kr Rating Service Free Filtering Software Free Internet time Control Software Education and Awareness Programs Campaign Volunteer Program

13. Green-i Campaign Green-i Campaign Useful Information Harmful Information Rating Service Free Filtering S/W Awareness Prpgram Time Control S/W Volunteer Program Green-i-Net

14. Green-i-Net has Provided About 2M Free Copies 2009. 4. ~ 2011. 3.

15. Green-i-Net has provided 2009. 4. ~ 2010. 9.

16. Need more parents awareness on Green-i-Net Over 40% do not know yet Green-i-Net Parents awareness could be the most powerful safety-Net

17. Challenging for Child Online Protection Need International Cooperation Sharing the Rating Databases of Harmful Internet Sites Upgrading Filtering Technology with Collaboration Setting up a International Child Online Safety-Net

18. A New Vision for Child Online Protection Conclusion Green-i-Net “Self and co-regulatory system do not operate in a vacuum, and there to be a synergy between regulatory frameworks and self-regulatory systems” Green-i-Campaign Brown & Marsden, 2008

19. Green-i-Net will play role Green-i-Net Self-regulation Statutory regulation Self-regulation Statutory regulation

20. A New Vision for Child Online Protection Thanks Very Much