Effective Brainstorming Techniques for Creative Idea Generation

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2. BRAINSTORMING BRAINSTORMINGTEMPLATE TEMPLATE Brainstorming is a way to generate ideas within a group setting. It is usually used in the beginning stages of a project, where the possibilities for the project are not clearly understood or defined. It provides a quick means for tapping the creativity of a limited number of people for a large number of ideas. DEFER JUDGMENT They let the ideas flow, so that people can They let the ideas flow, so that people can build on each other and foster great ideas. build on each other and foster great ideas. 1 ENCOURAGE WILD IDEAS In thinking about ideas that are wacky or out there we tend to think about In thinking about ideas that are wacky or out there we tend to think about what we really want without the constraints of technology or materials. what we really want without the constraints of technology or materials. 2 BUILD ON THE IDEAS OF OTHERS Being positive and building on the Being positive and building on the ideas of others take some skill. ideas of others take some skill. 3 STAY FOCUSED ON THE TOPIC Try to keep the discussion on target, otherwise you can diverge Try to keep the discussion on target, otherwise you can diverge beyond the scope of what we’re trying to design for. beyond the scope of what we’re trying to design for. 4 ONE CONVERSATION AT A TIME There’s lots of conversations happening at once, which is great. But There’s lots of conversations happening at once, which is great. But always think about the challenge topic and how this could apply. always think about the challenge topic and how this could apply. 5 BE VISUAL In live brainstorms we use colored markers to write on Post In live brainstorms we use colored markers to write on Post- -its that are put on a wall. Nothing gets an idea across faster than drawing it. are put on a wall. Nothing gets an idea across faster than drawing it. 6 its that POWER POWERSLIDES SLIDES WWW.POWERLIDES.COM WWW.POWERLIDES.COM 1

3. BRAINSTORMING BRAINSTORMINGTEMPLATE TEMPLATE Brainstorming is a way to generate ideas within a group setting. It is usually used in the beginning stages of a project, where the possibilities for the project are not clearly understood or defined. It provides a quick means for tapping the creativity of a limited number of people for a large number of ideas. How often have you used brainstorming to solve a problem? Chances are, you've used it at least once, even if you didn't realize it. - WHY USE BRAINSTORMING? - INDIVIDUAL BRAINSTORMING Conventional group problem solving can often be undermined by unhelpful group behavior . And while it's important to start with a structured, analytical process when solving problems, this can lead a group to develop limited and unimaginative ideas. While group brainstorming is often more effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more and often better ideas than group brainstorming. By contrast, brainstorming provides a free and open environment that encourages everyone to participate. Quirky ideas are welcomed and built upon, and all participants are encouraged to contribute fully, helping them develop a rich array of creative solutions. This can occur because groups aren't always strict in following the rules of brainstorming, and bad behaviors creep in. Mostly, though, this happens because people pay so much attention to other people that they don't generate ideas of their own – or they forget these ideas while they wait for their turn to speak. This is called "blocking." POWER POWERSLIDES SLIDES WWW.POWERLIDES.COM WWW.POWERLIDES.COM 2

4. BRAINSTORMING BRAINSTORMINGTEMPLATE TEMPLATE Brainstorming is a way to generate ideas within a group setting. It is usually used in the beginning stages of a project, where the possibilities for the project are not clearly understood or defined. It provides a quick means for tapping the creativity of a limited number of people for a large number of ideas. THERE ARE NO DUMB IDEAS. Period. It is a brainstorming session, not a serious matter that requires only Period. It is a brainstorming session, not a serious matter that requires only serious solutions. Remember, this is one of the more fun tools of quality, so serious solutions. Remember, this is one of the more fun tools of quality, so keep the entire team involved! keep the entire team involved! 1 With That, Here Are Four Key Ground Rules That Are Useful When Conducting A Brainstorming Session :- DON’T CRITICIZE OTHER PEOPLE’S IDEAS. This is not a debate, discussion or forum for one This is not a debate, discussion or forum for one person to display superiority over another. person to display superiority over another. 2 BUILD ON OTHER PEOPLE’S IDEAS. Often an idea suggested by one person can trigger a bigger and/or better idea Often an idea suggested by one person can trigger a bigger and/or better idea by another person. Or a variation of an idea on the board could be the next by another person. Or a variation of an idea on the board could be the next “Velcro” idea. “Velcro” idea. 3 REVERSE THE THOUGHT OF “QUALITY OVER QUANTITY. Here we want quantity; the more creative ideas the better. As a Here we want quantity; the more creative ideas the better. As a facilitator, you can even make it a challenge to come up with as many facilitator, you can even make it a challenge to come up with as many ideas as possible and compare this team’s performance to the last ideas as possible and compare this team’s performance to the last brainstorming session you conducted. brainstorming session you conducted. 4 POWER POWERSLIDES SLIDES WWW.POWERLIDES.COM WWW.POWERLIDES.COM 3

5. BRAINSTORMING BRAINSTORMINGTEMPLATE TEMPLATE Brainstorming is a way to generate ideas within a group setting. It is usually used in the beginning stages of a project, where the possibilities for the project are not clearly understood or defined. It provides a quick means for tapping the creativity of a limited number of people for a large number of ideas. - STEP 2: PRESENT THE PROBLEM Clearly define the problem that you want to solve, and lay out any criteria that you must meet. Make it clear that that the meeting's objective is to generate as many ideas as possible. HOW TO USE THE TOOL OF BRAINSTORMING ? Give people plenty of quiet time at the start of the session to write down as many of their own ideas as they can. Then, ask them to share their ideas, while giving everyone a fair opportunity to contribute. - STEP 1: PREPARE THE GROUP First, set up a comfortable meeting environment for the session. Make sure that the room is well-lit and that you have the tools, resources, and refreshments that you need. - STEP 3: GUIDE THE DISCUSSION Once everyone has shared their ideas, start a group discussion to develop other people's ideas, and use them to create new ideas. Building on others' ideas is one of the most valuable aspects of group brainstorming. How much information or preparation does your team need in order to brainstorm solutions to your problem? Remember that prep is important, but too much can limit – or even destroy – the freewheeling nature of a brainstorming session. Encourage everyone to contribute and to develop ideas, including the quietest people, and discourage anyone from criticizing ideas. POWER POWERSLIDES SLIDES WWW.POWERLIDES.COM WWW.POWERLIDES.COM 4

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