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Video in the spotlight of our digital campaign

Video in the spotlight of our digital campaign. Jasmina Mešić The Academic and Research Network of Slovenia. For the first time a European Cyber Security Month t ook place as a pilot project across Europe to raise awareness o n cyber security. October 2012 " Be Aware , Be Secure ".

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Video in the spotlight of our digital campaign

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  1. Video in thespotlightofourdigitalcampaign Jasmina Mešić The Academic and Research Network of Slovenia

  2. For the first timea European Cyber Security Month took place as a pilot project across Europeto raise awareness oncyber security. • October 2012 • "BeAware, BeSecure"

  3. Digital campaign Digital campaign uses more digital channels (sites and microsites, landing pages, social media, applications, etc.) to achieve its effect. Offline elements can be included butonly if they interact with the digital parts of the campaign.

  4. At Danny's everything is half cheaper! Hello, is this a bank? Today is yourluckyday!

  5. Dana pleaseshow video (andpleaseclick on CC forEnlishsubtitles) http://www.youtube.com/watch?v=JAi_13VNIeo

  6. …alsonewlandingpage, banners, Google AdWords SPOT A SCAM!

  7. In threeweeks… • 600% increase in websitetraffic • 53.000 views on YouTube • 4.000 newLikes on our FB page • mediacoverage • Time consuming • Expensive (not necessary!)

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