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The “Do-It-Yourself” Television Genre

The “Do-It-Yourself” Television Genre. By: Jamie Pehl & Adrien Everest. Examples. Food Network TLC Trading Spaces While You Were Out Clean Sweep. Semantic Components . Roles (gender, family, etc.) Setting Imagery (bright and fun) Plot / Storyline Themes

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The “Do-It-Yourself” Television Genre

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  1. The “Do-It-Yourself” Television Genre By: Jamie Pehl & Adrien Everest

  2. Examples • Food Network • TLC • Trading Spaces • While You Were Out • Clean Sweep

  3. Semantic Components • Roles (gender, family, etc.) • Setting • Imagery (bright and fun) • Plot / Storyline • Themes • I can’t do this. I’ll get help.  Now I can do this!!

  4. Target Audience • 25-45 • Homeowners • Active and Modern • Medium Income

  5. Values • The American Dream • Improvement • Independence • Order • Working on a Budget • Teamwork • “You can do anything you put your mind to.”

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