Lost Within the Green Tape. Understanding the process for making true sustainable product selections while avoiding the pitfalls of greenwashing and eco-label confusion . Tommy J. Crane LEED AP. Outline for Discussion . Greenwashing Eco-Labels Certification Sources to Help
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Understanding the process for making true sustainable product selections while avoiding the pitfalls of greenwashing and eco-label confusion.
Tommy J. Crane LEED AP
Green-wash – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. (TerraChoice, 2009)
GreenGuard certified – VOC content – indoor air quality
Forest Stewardship Council (FSC) – sustainable wood and forest practices
Energy Star – Energy efficient appliances and electronics
Tommy J. Crane, MFA, IDEC, LEED AP
Assistant Professor - Interior Architecture
School of Human and Consumer Sciences
Grover Center W324 Ohio University
(740) 593-2870 / fax (740) 593-0289