Marketing Update. Christophe CANNAMELA Regional Marketing Manager / Southern Europe Bern, January 26, 2012. How does Marketing influence FY12 business in SEUR?. Product Marketing. Joint Marketing. Disty Co-Op. Product Marketing. Product Marketing. MarCom & PR . CIO Motion.
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Regional Marketing Manager / Southern Europe
Bern, January 26, 2012
End Customers & Prospects
Marketing cantransform prospects intocustomers by influencingpurchasingdecisions
Specialized types of partners with variety of go to market models
Cloud Storage Delivery
Source: Gartner and IDC market data
WAN Optimization Controller Vendor Revenue, Worldwide, 2006-2014 ($M)
Source: Gartner Dataquest, December 2010
Network Performance Management
Riverbed Trade Up
Competitive Trade In