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Marketing Update

Marketing Update. Greensleeves Winter Conference Celtic Manor - January 2013. Mobile Friendly Website. Launched January Simplified version of the site View it by navigating to www.greensleeves-uk.com via the browser on your smart phone – automatically redirected. National Advertising.

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Marketing Update

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  1. Marketing Update Greensleeves Winter Conference Celtic Manor - January 2013

  2. Mobile Friendly Website • Launched January • Simplified version of the site • View it by navigating to www.greensleeves-uk.com via the browser on your smart phone – automatically redirected

  3. National Advertising • National advertising campaign • Replaces exhibiting at the Hampton & Tatton Flower shows • Series of full page and half page display adverts • The Garden (RHS) & Gardeners World Magazine • national coverage • target demographic • March to June • Special offer readers discount along with a redemption code that they customers will quote when booking

  4. NEW Introductory Leaflets • Now available to order - Printwell ordering system – 2 versions: Royal Mail standard weight & heavier stock hand leafleting • Replace the old leaflets • Updated messages • New message – the Difference is in the Detail –identifying what sets Greensleeves ahead of the competition • Customisable to an extent

  5. HTML Email Marketing • One activity that we would really like to put some emphasis into this year is email marketing • Require substantial database of customer email addresses • Gather email addresses from their customers • Extremely accessible avenue for communicating with customers • no print costs • emails provided by us • perfect for up to the minute communication e.g recent weather conditions • Informative, friendly angle rather than hard sell

  6. Seasonal Newsletters • Seasonal newsletters • Spring • Summer • Autumn • Feedback • Content

  7. Individual Marketing Strategies • Individual marketing strategies for the year • 1 activity a month • Many successful options available • Time v. cost

  8. Questions??

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