Navigation of the e-Journal “Jungle”

1. Navigation of the e-Journal “Jungle” CONCERT 2004 – Taipei Terry Mac Manus Asia Pacific Sales Director

2. Our sister companies offer many well known products/brands Facts and Comparison ADIS International - PUBLISHER Lippincott, Williams & Wilkins - PUBLISHER SKOLAR MD CCH Legal Our headquarters is in New York. We have Asia Pacific offices in Sydney Hong Kong Kuala Lumpur Beijing Tokyo Ovid Technologies is a Wolters Kluwer company

3. Agenda • Introduction • Review E- Journal challenges currently faced by Librarians • Potential Strategies for the Librarians • Summary and Questions

4. Review E- Journal challenges : (1) Budget, Cost & Pricing Model • Librarians across the world have a difficult challenge • They are finding that their library budget is not keeping up with electronic journal costs • 1998 – 2003 avge cost of journal rose by 58% (UK CPI = 11%) • 1996 – 2001 info resource budget of Uni decreased by 29% in real terms and avge journal increased by 41% • % of library information resource expenditure rose from 47% to 52% but the increase has not kept the same number of journals • Many publishers are bundling content and libraries are paying for content they do not want “…a clear pattern emerges of increasing prices against decreasing library budgets…” (UK government committee)

5. Review E- Journal challenges : (1) Budget, Cost & Pricing Model • “…ten years ago, scientific journals took about 25 per cent of the materials budget, and currently that is 33 per cent and rising, which means in our situation that that is taking about half a million pounds a year out of the resources available for purchasing books and journals outside the scientific area - maps, music and electronic resources and so on. ….” (Cambridge University, UK Librarian) http://www.publications.parliament.uk/pa/cm200304/cmselect/cmsctech/uc399-iii/uc39902.htm • “…we buy journals we do not necessarily want in order to acquire things that are wanted and is pushing more of our budget in the pockets of a smaller and smaller number of publishers. It is skewing the budget and reducing the money available for other things…” (UK Parliamentary Committee 2004)

6. Review E- Journal challenges :(1) Budget, Cost & Pricing Model • In 2003 Cornell University reviewed its policies on journal acquisitions. In the course of the review it noted • 1986 – 2001 the library budget at the main campus increased by 149% • 1986 – 2001 the number of periodicals purchased grew by 5% (Economist – August 7th 2004) Library budget does not keep up the same pace of cost increase!!

7. Review E- Journal challenges: (2) Keeping up with the Market and Technologies • The electronic full text market now has many players compared to several years ago • Internet is now the medium while only a few years ago it was local intranets • The owners of the content increasingly want to sell the content themselves • Titles appear to be continually fluid on aggregator platforms • The world is moving quickly to electronic titles away from print It is increasingly hard for librarians to keep up!!

8. Review E- Journal challenges: (3) Accessing Quality Titles for Less $$ Librarians want to provide a comprehensive range of electronic Premium Content. Many librarians are great proponents of Open Access/free titles • Often librarians pay the bill and it is they that have to balance declining budgets with the need to deliver quality content to end users. They know that more expenditure in one product area means cutbacks elsewhere • Librarians do not influence where academics place their research. They may prefer the Open Access approach but the academics may have a different agenda • Librarians encourage and promote Open Access to their usershttp://www.doaj.org/articles/about Many vendors understand and accept this • Ovid provides many full text links to free Highwire and internet journals. More will be added over the coming months. It is essential for librarians to make use of Open Access!!

10. Review E- Journal challenges :(4) Meeting ‘User’ Expectations • Let’s recognise that users are not the same • Few have detailed knowledge on content/publishers itself • The reasons for requiring content vary dramatically • Levels of experience and ability to search are inconsistent • The need for speed of access; currency of content and precision of searching varies from user to user • Many just want full text, full text, full text • Let’s agree users generally • Want up to date content which is integrated to their work environment and accessible via their desktop • They expect the technology to work 24 hours a day from home, work and the library • They give little consideration to the cost of buying the content.

11. Review E- Journal challenges:(4) Meeting ‘User’ Expectations Users do not want… Full text Platform Provider Full text Platform Provider Full text Platform Provider Platform Provider Full text

12. or this… Full text Full text Provider Full text Full text Provider Full text Full text Provider Full text Full text Provider

13. BUT this…Seamless linkage between databases, Journal & Books, Internet free resources on a minimum number of platforms Quality JNL Quality Book Minimum Number of Platforms Quality Book Taiwan Content

14. Review E- Journal challenges: (5) Overcoming ‘Academic’ Realities How involved are the users (academics) in assisting the librarians? • Researchers are cushioned from the real cost of the publication • Libraries normally have to find the funds to pay for the publications • Academics do have power because they provide the research for the journals • Academics want their research to be published in the top journals. It impacts their profile and enhances their job security Committee Summary “…It is disappointing that many academics are content to ignore the significant difficulties faced by libraries. Until they start to see the provision of journals as, in part, their problem, the situation will not improve….” http://www.publications.parliament.uk/pa/cm200304/cmselect/cmsctech/399/39908.htm#a27

15. Agenda • Introduction • Review E- Journal challenges currently faced by Librarians • Potential Strategies for the Librarians • Summary and Questions

16. Potential Strategies for Librarians: Given such challenges discussed, the librarian needs to • Review the role of a Librarian • Ensure collection development delivers non duplicate titles and internationally benchmarked titles • Establish key purchasing criteria • Focus on the Added Value of Electronic Content • Consider your Vendor as a Partner • Work Together and Maximize Resources -Look for new content models and new pricing models -Work with the academics and library management to influence publisher behaviour and internal budgetary decisions -Work with the publishers/aggregators/peers to minimise costs and ensure maximise use of content

17. Potential Strategies1. Review the Role of a Librarian • Many librarians • Work with academics to ensure that the electronic content is fully integrated with the curriculum. This is done on an ongoing basis rather than an adhoc project • Work with vendors to ensure that users are adequately trained and that service expectations are agreed • Aim to minimise the number of interfaces users are required to learn • Demand that linking solutions to full text are easy to set up; reliable and continually being updated • Focus on understanding the world of the academic and the user. • Understand the real cost associated with purchase, implementation and maintenance of electronic journal collections

18. Potential Strategies3. Establish specific purchasing criteria When making the journals decisions, librarians consider • Archival/perpetual access to content • PDF and SGML availability • Back files covered • Integration with databases • Price ($ v usage) • Embargoes • Currency of the content • Integration with other resources • Services – local language/local expertise/local implementation • E TOCs Alerts • Searching Requirements (Every word, every article, every image) • Ease of purchase • Stability of Content

19. 3.Establish specific purchasing criteria- PDF V SGML Many users like PDF because they • Get the complete document as it appears in the journal • Are re-assured as it looks like the print • Easy to Save Many users like SGML because it • Enables full integration with other journals/databases • Enables quick access to relevant part of the journals • Allows increased customisation • More efficient and precise searching

20. Potential Strategies4. Focus on the ‘Added Value’ of Electronic Publisher CROSSRef INSPEC, PsycInfo OPACS SKOLARMD Aggregators Local Language J@O Journal Article J@O Journal Article J@O Journal Article Electronic Books Library WEB Sites

21. Linking MUST be well done Linking must support Open URL Linking software must be easy/reliable Linking requires vendor honesty

24. Ask your Linking Vendor about CrossREF

25. Ask your Linking Vendor about Subscription Agents

26. Potential Strategies4. Focus on the ‘Added Value’ of Electronic Now you can limit your database searches With your complete full text searches

27. Potential Strategies4. Focus on the ‘Added Value’ of Electronic

28. Potential Strategies4. Focus on the ‘Added Value’ of Electronic Even in MULTI file searches

29. 4. Focus on the ‘Added Value’ of Electronic (Continue) • You must be able to review objectively what journals are being used and what are not • You should enable users to have their Current Awareness services automatically linked to the full text

30. Potential Strategies5. Consider Vendors as ‘Real’ Partners • Is it possible that vendors could • become actively involved in the implementation of their products in the library environment • provide more detailed information on individual journals and how they can be integrated into the library environment • recognise that there is more to a long term partnership than short term dollars • Embrace the concept of partner in deeds not just words • Help in the analysis of content • Is it possible that librarians could • see vendors as possible allies in securing funding • embrace the concept of partner (within reason) • see ‘vendors’ as something more than sharks waiting to pounce • Recognise that uneconomic pricing leads to instability of access

31. Potential Strategies6.Work Together and Maximise Resources Linking MUST a core COMPETENCY and Open URL It must be easy to set up and reliable Quality JNL Quality Book Minimum Number of Platforms Quality Book Taiwan Content

35. Search for Other Sites You choose

36. Search Author/Subject You Choose

37. Search Open Access You Choose

41. Agenda • Introduction • Review E- Journal challenges currently faced by Librarians • Potential Strategies for the Librarians/Vendors • Summary and Questions

42. Open Access SummaryMake the Most of the ‘New’ World Publisher CROSSRef PsycInfo, INSPEC OPACS Other platforms SKOLAR MD Aggregators Local Language J@O Journal Article J@O Journal Article J@O Journal Article Electronic Books Library WEB Sites

43. Questions? Thank you!