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Communicating and Partnering With Business. April 29, 2009 Building Stronger Small Learning Communities. Developing Business Partnerships. Leads / targeting Create value proposition Professional / efficient communications Execute / exceed expectations Generate visibility

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communicating and partnering with business

Communicating and Partnering With Business

April 29, 2009

Building Stronger

Small Learning Communities

developing business partnerships
Developing Business Partnerships
  • Leads / targeting
  • Create value proposition
  • Professional / efficient communications
  • Execute / exceed expectations
  • Generate visibility
  • Customer service mentality
leads targeting
Leads / Targeting
  • Always prospecting - radar up
  • Targeted
    • Look for rich ingredients
    • Spend time in their world
    • Qualify - establish value proposition ?
  • Mass outreach
  • Inbound - seize moment / qualify
  • Network generated
activities for outreach
Activities for Outreach
  • Advisory Committee
  • Speakers on site
    • Career speaking
    • Course content
    • Project assistance
  • Job Shadowing
  • Internships
  • Field trips
  • Others …..(i.e. mentors)
advisory committee
Advisory Committee
  • Champions who know the professions
  • Efficient and well-planned meetings
  • Build personal relationships
  • Ask for what you need
  • Listen
  • Involve students
speakers
Speakers
  • Speaker information sheet
  • Student Assignment
  • Thank you letter
job shadowing
Job Shadowing
  • Organization tour vs. Educational tour
  • Identify opportunities
  • Clarify timeframe
  • Be prepared
  • Dress
  • What to bring
  • Thank you
  • Follow-up in the classroom
internships
Internships
  • Educational goals
  • Paid/Unpaid
  • Length
  • Tips for success
field trips
Field Trips
  • Who is going?
  • Student questions
  • Dress
  • Logistics
  • Staffing
  • Thank you
  • Feedback
is there a value proposition
Is there a Value Proposition?
  • Learn your partner’s needs
  • What are your needs?
  • Where do they match?
professional communications
Professional Communications
  • Preparation – know your partner’s priorities
  • Be brief, concise, clear
  • Avoid “school” language
  • Be timely and accessible
  • Schedule / communicate with maximum notice
  • Create alignment
  • Listen
execute quality activities
Execute Quality Activities
  • Well planned / organized events / initiatives
  • Prepared students
  • Thoughtfully designed / printed materials
  • Adequate staffing
  • Resources = Expectations and Expectations=Resources
  • Aggressive / creative marketing
  • Quality meeting space / food / AV / etc.
  • Calendar/ menu for year round options
maximize partner visibility
Maximize Partner Visibility
  • Flyers
  • Banners
  • Web / systems
  • Newsletters / papers
  • Bulletin Boards
  • Signage
  • Give credit
raving fan customer service
Raving Fan Customer Service
  • Treat them as *the* customer
  • Be responsive
  • Solve problems
  • Create solutions
  • Use professional standards
  • Offer quality guarantees
getting started just do it
Getting Started - Just Do It !
  • Network
  • Know thy target partner
  • Listen - understand
  • Professional contacts
  • Time efficient
  • Find out how and make them the winner
  • Make It Easy for them to do business with you