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WEB ANALYTICS FY2014 Q3 Report (April – June 2014 ). Quarter Highlights. Mobile traffic to Agency.gov is the highest it’s ever been. Social media sites continue to be top drivers of traffic to agency.gov . Facebook and Twitter were the best sources of web referrals to our site.
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FY2014 Q3 Report
(April – June 2014)
Analytics in Practice
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Web traffic increased this quarter by X%. About YYYpeople visited the website, generating ZZZ visits, and XXX pageviews. Figure 1 shows a spike in traffic at the end of the quarter, resulting from strong interest in X report. Overall, the report has been viewed YYYtimes.
Mobile traffic to agency.gov is the highest it’s ever been. Mobile traffic made up XX% of traffic this quarter, up from YY% last quarter, and up from ZZ% last year.
Social media sites continued to be top drivers of traffic to agency.gov, and followers grew on all platforms. Facebook and Twitter referred the most users to our site. Our Twitter followers grew by XX% to YYY. Our Facebook likes grew by XX% to YYY. In addition, we have nearly ZZZfollowers on LinkedIn, and our images on Flickr were viewed more than ZZZ times during the quarter.
More than half of all visits began on online Highlights, and XX% of that traffic left without viewing other pages or downloading the report. While this bounce rate may indicate users quickly found what they were looking for, there are further opportunities to improve design and engage users.
User engagement with agency.gov was slightly better/worse than last quarter. A typical user viewed X.XX pages per visit, up from Y.YY in Q1. In addition, ZZ% of visitors only viewed 1page per visit, compared to YY% in Q1. A typical user stayed on the site for X:X minutes, compared to Y:YY minutes in Q1. In both periods, about XX% of visits lasted 0-10 seconds. More visitors also returned to the site, with new visits at YY% of traffic, down from ZZ% in Q1.
XX% of the traffic to agency.govwas the result of web searches. These users came from search engines like Google or Yahoo. Most of these users came to the site for information on Agency, our reports, and bid protests. YY% came directly to the site (by typing in the address or using bookmarks or e-mail links), and the remaining came from links in other websites.
Figure 1: Spike in Traffic to Agency.gov from Interest in the XReport
Note: Dips represent lower traffic over weekends and holidays.
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