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FAIR TRADE PRODUCTS What is Fair Trade?
FAIR TRADE COFFEE • Fair Trade – a pricing system that gives food growers in developing countries a fairer price for their products. • All farmers are paid only part of the actual price of our food. Specialty farmers in developing countries often receive very little for their coffee, cocoa, tea, or fruit. • For example – only about 10 cents of every dollar spent for a cup of coffee goes to the grower. It is not enough for a decent standard of living.
FAIR TRADE • Fair Trade products are different. • First, farmers are organized into cooperative groups, to fully process the product themselves. • Then they sell it to fair trade importers at a guaranteed price, often twice as much as individual farmers would normally receive. • These buyers ship the product to developed countries and offer it as a special brand. • Ex. A cup of fair trade coffee costs an extra 10 cents. • More customers ask for fair trade products when they learn that it is fairer for growers in developing countries.