TSP ● 2 Overview. Subcommittee on Maintenance. July 20, 2011. Larry Galehouse, PE, PS, Director. Background & History. Established on July 11, 2003 Created to promote pavement preservation nationally and provide technical support to state and local agencies.
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Subcommittee on Maintenance
July 20, 2011
Larry Galehouse, PE, PS, Director
Transportation System Preservation
Technical Services Program
Pavement & Bridge
August 27-30, 2012
Driving the Message for Change
Preserving the highway system is important too!
We’re protecting that huge investment
The plan lays out a step-by-step template for regional campaigns, with eight key components, requiring:
Step 1: Identifying key issues by regions/states
Step 2: Communicating strategically
Step 3: Identifying and preparing spokespersons
Step 4: Building a coalition of supporters
Step 5: Accessing and using campaign communication tools
Step 6: Engaging the media
Step 7: Tracking media coverage
Step 8: Evaluating progress
Media campaigns succeed when the message is focused, clear and reaches the intended target audience. Because the pavement preservation message is multi-layered and can be somewhat complex, it is especially critical that the message is carefully considered for each region of the country.
The Spokesperson Talking Points(see PPP website) provide general, as well as more specific, key messages, some of which may resonate more strongly in certain areas.
Regional campaign leaders and representatives will find campaign communication tools referenced in the Media Campaign Template on the campaign website, as well as the TSP•2 and NCPP websites. Accessible tools include:
Media coverage of the pavement preservation issue, especially supportive editorials from across the country, is extremely valuable in advancing the pavement preservation message.
Each positive editorial serves as a media endorsement and can be used to increase additional public awareness through direct distribution to target audiences.
Currently 11 employees and growing
Please visit the web atwww.tsp2.org