Introduction to Sociology of Marketing Communication. Zdenek Sloboda SMC_SS-2012 sloboda@mail. vsfs.cz. Mission of sociology. Critical perspective on the society and the place of an individual within the society. This means new, other way of thinking.
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structure of the sociology
object, theory, history
taken into account by MC X what is neglected
theories, knowledge on the society, social structure, function of economic behavior, consumption; interest, values, lifestyles of individuals or groups
methods of understanding of the society, research
Sociology of Marketing Communication