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  1. Company Description: • “The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise.”

  2. Disney’s Vision and Mission • Vision: “to deliver, with integrity, the most consistently exceptional entertainment experiences for people of all ages and interests.” • Mission: “To produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling.”

  3. About Disney • Disney is divided into 5 segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive Media • Walt Disney Company is one of the world’s largest media conglomerates. • Disney was founded in 1923 and is headquartered in Burbank, CA

  4. Disney Consumer Products (DCP) • “Disney Consumer Products (DCP) is the business segment of The Walt Disney Company and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys and home décor to books and magazines, foods and beverages, stationery, electronics and animation art. This is accomplished through DCP's various lines of business which include: Disney Fashion & Home, Disney Food, Health & Beauty and Disney Toys & Social Expressions.” • “origins trace back to 1929 when Walt Disney licensed the image of Mickey Mouse for use on a children's writing tablet. In 1932, Kay Kamen took charge of what then became Disney Licensing, setting the standard for character licensing within the entertainment industry.” • Disney is the largest world-wide licensor of character related merchandise

  5. DCP Mission and Core Strategy • Mission: Develop Disney entertainment franchises into 365 day-a-year product opportunities at retailers worldwide. • Core Strategy: Focus on six key franchises: Disney·Pixar's Cars, Disney Fairies, Disney Princess, Mickey Mouse, Disney·Pixar's Toy Story and Winnie The Pooh with an added focus on newer properties targeting the boys' market, including popular Marvel franchises, TRON and Disney Channel and Disney XD hit series Phineas and Ferb. • DCP is broken into 3 segments: Merchandise Licensing, Retail, and Publishing

  6. DCP-Retail • DCP markets Disney-themed products directly through Disney retail stores as well as through internet sites in North America ( and, Western Europe, and Japan. • The stores are generally located in leading shopping malls and other retail complexes, carry a wide variety of Disney merchandise, and promote other Disney businesses • Disney currently owns and operates 208 stores in North America, 103 stores in Europe, and 46 stores in Japan.

  7. DCP- Merchandise Licensing • Disney licensing operations include a broad range of product categories including its main categories: toys, apparel, home décor and furnishings, stationery, accessories, health and beauty, food, footwear, and consumer electronics. • Disney licenses characters from its film, television and other entities and earns royalties based on a fixed percentage of the wholesale or retail selling price of the products. • The major character licenses are: Princesses and Fairies, Winnie the Pooh, Mickey Mouse, Toy Story,and the Marvel characters like Spider-Man, Iron Man, and Captain America. • Disney also designs and creates products and themed seasonal promotional campaigns for retailers based on characters, movies, TV shows.

  8. DCP- Publishing • Publishes children’s books and magazines in multiple countries and languages under the business Disney Publishing Worldwide (DPW). • Their businesses are: Juvenile Publishing,which creates, distributes, and licenses children’s books and magazines globally related to Disney-, Pixar- and Marvel-branded franchises; Digital Publishing, which offers digital content through its growing library of e-books and apps; Disney English, which operates 28 English language centers across China; and Marvel Publishing, which creates and publishes comic books and graphic novels primarily in North America, licenses the right to publish translated versions in Europe and Latin America, and distribute its comic books digitally.

  9. Theatrical Film: Walt Disney Pictures Walt Disney Animation Studios Pixar Animation Studios Marvel Touchstone Pictures Disneynature Home Entertainment: Disney Blu-Ray Disney Blu-Ray 3-D Disney DVD Music Groups: Walt Disney Records Hollywood Records Theater: Disney Live! Disney on Ice Theatrical Productions Musicals Licensing Products and Product Range-Studio Entertainment

  10. Products and Product Range-Parks and Resorts • Walt Disney World Resort • Disneyland Resort • Disneyland Paris • Hong Kong Disneyland Resort • Tokyo Disney Resort • Disney Vacation Club • Disney Cruise Line • Adventures by Disney

  11. Licensing: Toys Fashion & Home Stationary Food, Health, & Beauty Disney Stores,, Baby Einstein Global Publishing: Global Book Group Digital Books Disney English Disney Family Fun Products and Product Range- Consumer Products

  12. Products and Product Range- Media Networks: Broadcast • ABC, ABC Daytime, ABC News, ABC Sports, ABC Kids, Disney-ABC TV Group • Hyperion Books • Locally owned and operated TV stations

  13. ESPN A&E A&E International ABC Family Biography Channel Disney Channel Disney Cinemagic Lifetime, LMN History Hungama Lifetime Real Women Playhouse Disney SOAPnet Disney XD Radio Disney Products and Product Range- Media Networks: Cable

  14. 2011 Total Revenue vs. DCP Revenue • Note: DCP uses “Revenue” as an indicator of sales instead of directly referencing “Sales” • DCP also doesn’t break down their revenue into separate categories i.e.: apparel, toys, etc. • DCP Total Revenue: $3,049 million • Disney Total Revenue: $40,893 million

  15. Operating Results for the Consumer Product Segment (in $US million)Note: Numbers in parenthesis are to be subtracted from Total Revenues

  16. Explanation of DCP Revenue • DCP revenues are influenced by seasonal consumer purchasing behavior as well as by the timing and performance of movie releases and cable programming broadcasts. • The increase in the retail and other revenues section was primarily due to a 9% increase of higher revenues at North American and European Disney Stores that was driven by higher comparable store sales and a 6% increase resulting from the acquisition of The Disney Store Japan, which was acquired at the end of the second quarter of fiscal 2010. • Licensing and publishing and retail and other revenues also increased by 2% and 3%, respectively, due to the benefit from a favorable impact from foreign currency translation as a result of the weakening of the U.S. dollar against foreign currencies, primarily the Euro. • The increase in licensing and publishing revenue reflected a 6% increase driven by the strong performance of Cars, Tangled and Toy Story merchandise and a 8% increase due to higher revenue from Marvel properties. Higher revenues from Marvel properties reflected the impact of acquisition accounting which reduced revenue recognition in the prior year as well as a full year of operations as Marvel was acquired at the end of the first quarter of the prior year. These increases were partially offset by a 5% decrease due to a higher revenue share to the Studio Entertainment segment resulting from the strength of Cars merchandise.

  17. References • • • • • • • • • • • • Interview with a Disney Investor Relations Representative on 2/22/12 • • •